Backstreet Boys Reimagine Hit Song for T-Mobile Super Bowl Ad

The iconic 90s boy band reworks "I Want It That Way" for a new Super Bowl commercial.

Published on Feb. 6, 2026

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The Backstreet Boys have reworked their hit song "I Want It That Way" for a new T-Mobile Super Bowl commercial. The band explains the process of creating the updated jingle and what went into the reimagined version of the classic track.

Why it matters

The Backstreet Boys' Super Bowl ad appearance is highly anticipated, as the band remains one of the most popular and influential boy bands of the 1990s. Their ability to adapt their iconic sound for a modern ad campaign showcases their enduring appeal and relevance.

The details

For the new T-Mobile Super Bowl commercial, the Backstreet Boys have reworked their 1999 hit "I Want It That Way." The band worked closely with the T-Mobile team to create an updated version of the song that would fit the tone and messaging of the ad. This process involved adjusting the lyrics and melody to align with T-Mobile's branding and the commercial's concept.

  • The Backstreet Boys' Super Bowl commercial is set to air during the 2026 Super Bowl on February 6, 2026.

The players

Backstreet Boys

A popular American boy band formed in 1993, known for hit songs like "I Want It That Way" and enduring popularity.

T-Mobile

A major American wireless telecommunications company that is airing a Super Bowl commercial featuring the Backstreet Boys.

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What they’re saying

“We're excited to share our reimagined version of 'I Want It That Way' with fans during the Super Bowl. Working with T-Mobile to update this classic song has been a fun and creative process.”

— AJ McLean, Member, Backstreet Boys

The takeaway

The Backstreet Boys' Super Bowl commercial showcases the band's ability to adapt their iconic sound for modern audiences, proving their enduring popularity and relevance even decades after their initial rise to fame.