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Gwyneth Paltrow Brings Goop Kitchen to NYC
Actress and wellness entrepreneur expands her brand's restaurant footprint to Manhattan.
Apr. 17, 2026 at 11:39pm
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Goop's new Manhattan restaurant aims to bring the brand's wellness-focused ethos to the city's dining scene.Manhattan TodayActress and Goop founder Gwyneth Paltrow is opening the first of several planned Goop Kitchen locations in Manhattan later this month. The new restaurant will focus on serving healthy, locally-sourced dishes, building on Paltrow's wellness brand and her own New York roots.
Why it matters
Paltrow's Goop brand has faced some criticism over the years for promoting expensive and unproven wellness products, but the new Goop Kitchen restaurants represent an opportunity for the company to connect directly with consumers through food and showcase its commitment to organic, sustainable ingredients.
The details
The new Goop Kitchen location in Manhattan will be the first outside of California for the restaurant concept, which Paltrow launched in 2021. The menu will feature a range of healthy, plant-based dishes made with locally-sourced produce whenever possible, aligning with Goop's overall wellness-focused brand identity.
- Goop Kitchen is opening its first Manhattan location later this month.
The players
Gwyneth Paltrow
Actress, founder of the Goop lifestyle brand, and entrepreneur behind the Goop Kitchen restaurant concept.
What they’re saying
“We're excited to bring the Goop Kitchen experience to New York and share our approach to nourishing, locally-sourced food with the community.”
— Gwyneth Paltrow
The takeaway
Paltrow's decision to expand Goop Kitchen to New York City signals her continued commitment to growing her wellness-focused brand and connecting with consumers through food, despite past controversies around some of Goop's more unorthodox health claims.
