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Barbra Streisand Celebrates 'Hello, Gorgeous!' Sign in NYC
The legendary performer is thrilled to see her iconic catchphrase installed as a traffic sign in Manhattan.
Apr. 17, 2026 at 12:39pm
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A whimsical tribute to Barbra Streisand's iconic status, the new 'Hello, Gorgeous!' traffic sign brings a touch of the legendary performer's signature charm to the streets of Manhattan.Manhattan TodayBarbra Streisand, the acclaimed actress and singer, has expressed her joy over the installation of a new traffic sign in New York City featuring one of her most famous catchphrases, 'Hello, Gorgeous!'. The sign was erected earlier this year in Manhattan following an announcement by the borough president.
Why it matters
Streisand's 'Hello, Gorgeous!' line has become an enduring part of pop culture, first used in her breakout role as Fanny Brice in the 1968 film 'Funny Girl'. The new sign is a whimsical tribute to the legendary performer's iconic status and long-standing connection to New York City.
The details
The sign was installed at the entrance to Manhattan from Brooklyn, welcoming visitors to the borough with Streisand's famous greeting. Manhattan Borough President Brad Hoylman-Sigal spearheaded the effort to erect the sign, which he described as a 'fun and lighthearted way to honor Barbra's legacy and bring a bit of her magic to the streets of New York'.
- The sign was installed earlier this year in 2026.
The players
Barbra Streisand
An acclaimed actress, singer, and cultural icon known for her breakout role in the 1968 film 'Funny Girl' and her enduring 'Hello, Gorgeous!' catchphrase.
Brad Hoylman-Sigal
The Manhattan Borough President who announced and oversaw the installation of the 'Hello, Gorgeous!' traffic sign in the city.
What they’re saying
“You're looking at the new sign that will greet people as they enter Manhattan from Brooklyn, and I couldn't be more thrilled.”
— Barbra Streisand
The takeaway
The installation of the 'Hello, Gorgeous!' sign is a whimsical and celebratory tribute to Barbra Streisand's iconic status and her enduring connection to New York City, delighting fans and locals alike with a touch of her signature charm.
