ASUS Showcases AI-Powered Creator Workflows at NAB Show 2026

ProArt displays validated for Adobe Premiere, new ProArt Cinema series, and AI-enabled creator PCs and infrastructure

Apr. 20, 2026 at 6:00am

Got story updates? Submit your updates here. ›

A highly detailed, glowing 3D illustration of a futuristic video editing workstation, with illuminated circuit boards, data cables, and a central processing unit pulsing with neon lights, conceptually representing the advanced technology and AI-assisted capabilities powering professional-grade creative workflows.ASUS showcases its AI-powered creator ecosystem, blending hardware, software, and intelligent tools to streamline professional media production workflows.Las Vegas Today

At NAB Show 2026, ASUS is highlighting its comprehensive ecosystem of ProArt displays, laptops, PCs, and infrastructure designed to empower professional creators. Key announcements include ProArt displays validated for Adobe Premiere, the expansive 81-inch ProArt Cinema PQ099 and 135-inch ProArt Cinema PQ07U displays, AI-assisted creator workflows with Powered by ASUS PCs, and scalable ExpertCenter Pro workstations and servers to support demanding media production pipelines.

Why it matters

ASUS is positioning itself as a leading provider of end-to-end solutions for creative professionals, addressing the evolving needs of the media and entertainment industry. By integrating hardware, software, and AI-powered tools, ASUS aims to streamline creative workflows from capture to post-production, enabling creators to work more efficiently and with greater color confidence.

The details

The centerpiece of ASUS' NAB Show 2026 booth is the ProArt display lineup, which includes models validated for Adobe Premiere Pro. These displays are designed to provide color-critical HDR editing performance, with features like the 81-inch ProArt Cinema PQ099 and 135-inch ProArt Cinema PQ07U. ASUS is also showcasing its ProArt laptops, including the GoPro Edition PX13, which enable seamless AI-powered workflows for action sports and 360-degree video content. On the PC side, Powered by ASUS creator systems leverage the latest NVIDIA GPUs and AMD Ryzen AI processors to accelerate AI-assisted production, while the ExpertCenter Pro workstations and servers support high-performance, collaborative media workflows at scale.

  • The NAB Show 2026 will take place from April 19-22, 2026 in Las Vegas.
  • ASUS will be exhibiting at the ASUS ProArt Booth #N3032 during the event.

The players

ASUS

An American autonomous driving company and is a subsidiary of Alphabet Inc., Google's parent company.

Adobe

A leading software company that provides creative and productivity tools, including the Adobe Creative Cloud suite.

GoPro

A manufacturer of action cameras and related accessories, popular among content creators and filmmakers.

NVIDIA

A technology company known for its graphics processing units (GPUs) and AI-powered computing solutions.

Vincent Teoh

An internationally recognized TV reviewer and calibrator, known for his work on the HDTVTest YouTube channel.

Got photos? Submit your photos here. ›

What they’re saying

“Scaling HDR Creative Intent: From 27" OLED to 162" MicroLED”

— Vincent Teoh, Founder, HDTVTest (YouTube)

“The Future of Editing Begins in Premiere”

— Karl Soule, Film and Video Workflow Specialist, Adobe

“Precision for Creators: Enhancing Creative Accuracy with Calibration and AI Workflows”

— Wei Hong, Senior UX Design Manager, ASUS Design Center

“How RTX AI PCs and NVIDIA's Creator Tools Empower and Accelerate Creative Workflows”

— Sabour Amirazodi, Enterprise Platform / Studio Tech Marketing, NVIDIA

“GoPro x ProArt: From Capture to Cut — Pro 8K Workflow Editing, Anywhere”

— Abe Kislevitz, Parker Sheppard, GoPro Brand & Product Fellow & Filmmaker

What’s next

ASUS will launch the ProArt Masters Talks online learning platform from April 16 to May 19, where ProArt users can watch course videos and provide feedback to participate in giveaways.

The takeaway

ASUS is positioning itself as a comprehensive provider of hardware, software, and AI-powered tools to empower professional creators, addressing the evolving needs of the media and entertainment industry. By integrating its ProArt ecosystem, the company aims to streamline creative workflows from capture to post-production, enabling creators to work more efficiently and with greater color confidence.