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Bruno Mars Declared 'New King of Las Vegas'
The city honored the pop star with a parade, street naming, and 'Bruno Mars Day' celebration.
Apr. 14, 2026 at 1:05am
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The vibrant energy and opulent textures of Bruno Mars' Las Vegas performances reflect his rise as a new icon in the city's entertainment landscape.Las Vegas TodayBruno Mars was declared the 'new king of Las Vegas' on Friday, with the city honoring the pop star with a parade, naming a street 'Bruno Mars Drive,' and declaring it 'Bruno Mars Day.' Mars, who has become one of Sin City's iconic performers with over 140 shows during his residency between 2016 and 2025, pledged to donate $1 million to the Las Vegas Children's Hospital, with his partner MGM Grand matching the donation.
Why it matters
Bruno Mars' rise to become one of Las Vegas' most celebrated performers reflects the city's continued evolution as a hub for contemporary music and entertainment, moving beyond its historical associations with classic Rat Pack and Elvis-era acts.
The details
During the celebration, Mars rode down the Las Vegas Strip in a pink low-rider with two showgirls at his side. He joins a select few who have a Las Vegas street named after them, including Elvis Presley and Rat Pack singers Frank Sinatra, Dean Martin, and Sammy Davis Jr. Mars has played on Las Vegas stages for more than 15 years and opened a cocktail lounge and nightclub at the Bellagio two years ago.
- Bruno Mars was declared the 'new king of Las Vegas' on Friday, April 13, 2026.
- Mars has performed over 140 shows in Las Vegas between 2016 and 2025.
The players
Bruno Mars
A popular American singer-songwriter who has become one of Las Vegas' iconic performers, with a long-running residency in the city.
Bill Hornbuckle
The CEO and president of MGM Resorts International, which has partnered with Bruno Mars.
Deedee Jenkins
A Las Vegas resident who was excited to see Bruno Mars join the ranks of Sinatra and Elvis as a Las Vegas icon.
What they’re saying
“It's such a privilege, and I want to thank you guys from the bottom of my heart for giving me this today.”
— Bruno Mars, Singer
“My dream was to always have a block party and get everybody dancing.”
— Bruno Mars, Singer
“But they're old school. This is new blood, and I'm ready for it with my old self.”
— Deedee Jenkins, Las Vegas resident
What’s next
Bruno Mars will kick off his global Romantic Tour in Las Vegas at Allegiant Stadium later that night.
The takeaway
Bruno Mars' ascension to become a Las Vegas icon represents the city's continued evolution as a hub for contemporary music and entertainment, moving beyond its historical associations with classic Rat Pack and Elvis-era acts. His philanthropic gesture and connection to the local community further solidify his status as a beloved figure in Sin City.
