Treatt Showcases Trend-Led Beverage Concepts at CSA Roundtable

Flavor company highlights how 'healthy' and 'premium' are no longer mutually exclusive

Apr. 16, 2026 at 8:52pm

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A minimalist studio still life photograph featuring three premium beverage glasses - a pineapple pomelo soda, a rose chamomile black tea, and an RTD coffee latte - arranged elegantly on a clean, monochromatic background, conceptually representing Treatt's trend-driven, taste-led approach to redefining indulgence.Treatt showcases its latest premium, reduced-sugar beverage formulations at the CSA Roundtable, blending indulgence and wellness for the modern consumer.Newark Today

Treatt, a leading flavor company, is heading to the CSA Roundtable event in Newark, New Jersey on May 7th. The event will feature 33 flavor companies displaying their latest products. Treatt will showcase trend-driven beverage concepts that deliver both a clean label and an exceptional sensory experience without compromise, combining their extraction capabilities with advanced sugar reduction technology.

Why it matters

The event highlights the growing consumer demand for indulgent yet healthier beverage options, as well as the industry's efforts to redefine what 'premium' means by balancing taste and wellness. Treatt's participation showcases how flavor companies are innovating to meet these evolving consumer preferences.

The details

Treatt will feature three new beverage concepts at the CSA Roundtable: an RTD coffee latte, a pineapple pomelo soda, and a rose chamomile black tea. Each concept is designed to deliver an indulgent taste profile while using Treatt's sugar reduction technology to lower sugar content without compromising the sensory experience. The RTD latte aims to provide a creamy, rich coffee drink, the pineapple pomelo soda offers a vibrant citrus profile, and the rose chamomile black tea blends delicate floral and botanical notes.

  • The CSA Roundtable event will take place on May 7, 2026 in Newark, New Jersey.

The players

Treatt

A leading global flavor company that specializes in natural extracts, distillates and ingredients for the beverage, food and fragrance industries.

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What’s next

Treatt will be showcasing its trend-led beverage concepts and sampling its latest products at the CSA Roundtable event on May 7, 2026 in Newark, New Jersey.

The takeaway

Treatt's participation in the CSA Roundtable highlights the industry's efforts to redefine premium indulgence by delivering both exceptional taste and healthier formulations. As consumer preferences shift towards balanced, lower-sugar options, flavor companies like Treatt are innovating to meet this demand without compromising the sensory experience.