TWIX Launches New Bits, Partners with Rapper LiAngelo Ball

Fans can win a 'Two-Way Contract' and $2,000 to celebrate their own dual talents.

Apr. 13, 2026 at 1:44pm

Got story updates? Submit your updates here. ›

A high-end, photorealistic studio still-life photograph featuring a pile of TWIX Bits candy pieces arranged elegantly on a clean, white seamless background, conceptually representing the premium quality and dual nature of the new TWIX product.TWIX's new Bits product celebrates the brand's long-standing embrace of duality and unexpected talents.Newark Today

TWIX is introducing a new product called TWIX Bits, a bite-sized version of the classic TWIX candy bar. To celebrate the launch, the brand is partnering with former basketball player and platinum-certified rapper LiAngelo Ball on a 'Two-Way Contract' that will allow fans to win their own contract and $2,000 to pursue their own unexpected talents.

Why it matters

The TWIX brand has long embraced the idea of 'two is more than one,' offering both creamy chocolate and crunchy cookie in its classic candy bar. The new TWIX Bits product and partnership with LiAngelo Ball continue this theme of duality and celebrating people's diverse talents and passions.

The details

TWIX Bits offer the same creamy chocolate and crunchy cookie combination as the original TWIX bar, but in a poppable bite-sized format. To promote the new product, TWIX is partnering with LiAngelo Ball, who has found success both on the basketball court and in the music industry as a platinum-certified rapper. Through April 27, fans can enter to win their own 'Two-Way Contract' and $2,000 by sharing what makes them a 'double threat' in 50 words or less on the TWIX website or by posting about their dual talents on social media using the #TwixBitsSweepstakes hashtag.

  • TWIX Bits are now available at retailers nationwide.
  • The TWIX Bits sweepstakes runs from April 13 to April 27, 2026.

The players

TWIX

A candy brand owned by Mars, Incorporated that is known for its iconic two-bar format featuring creamy chocolate and crunchy cookie.

LiAngelo Ball

A former professional basketball player who has since found success as a platinum-certified rapper.

Mars, Incorporated

The $65 billion family-owned business that owns the TWIX brand and a diverse portfolio of pet care products, snacks, and food brands.

Got photos? Submit your photos here. ›

What they’re saying

“My life has been about having multiple passions, and from the court to the studio, I've always aspired to be the best at both. TWIX is on the same vibe with that creamy, crunchy combo, so this partnership was a no-brainer.”

— LiAngelo Ball, Platinum-Certified Rapper and Former Pro Basketball Player

“TWIX has always been the brand of two, and we want everyone to embrace the two-ness within themselves, too. The new TWIX Bits has the creaminess and crunchiness you love in one bite, and we couldn't think of a better partner than LiAngelo Ball to help us launch this innovation.”

— Martin Terwilliger, Marketing Vice President, Mars Snacking

What’s next

The winner of the TWIX Bits sweepstakes will be announced after the entry period closes on April 27, 2026.

The takeaway

TWIX's new Bits product and partnership with LiAngelo Ball celebrate the idea of embracing one's diverse talents and passions, reinforcing the brand's longstanding 'two is more than one' philosophy.