Lamborghini Brings Esperienza Neve Driving Experience to Quebec

Luxury automaker offers customers a chance to test their skills on ice in hybrid supercars and SUVs.

Published on Feb. 13, 2026

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Lamborghini recently held its Esperienza Neve driving experience in Quebec, Canada, giving customers the opportunity to test the brand's hybrid supercars and SUVs on the frozen Ottawa River. The two-day event, set against the backdrop of the Fairmont Le Chateau Montebello, allowed drivers to refine their ice driving skills under the guidance of professional Lamborghini instructors.

Why it matters

The Esperienza Neve event represents Lamborghini's effort to provide customers with a unique, immersive brand experience that showcases the capabilities of their high-performance vehicles in challenging winter conditions. By offering this type of specialized driving program, Lamborghini aims to deepen customer engagement and loyalty.

The details

Participants in the Esperienza Neve event had the chance to drive a variety of Lamborghini models, including the V12 flagship Revuelto, the 907-horsepower Temerario, and the versatile Urus SE. The cars were put through their paces on precision-engineered ice tracks, allowing drivers to test their skills and instincts.

  • The Esperienza Neve event took place over two days in February 2026.

The players

Andrea Baldi

CEO of Automobili Lamborghini Americas.

Fairmont Le Chateau Montebello

The luxury resort that served as the backdrop for the Esperienza Neve event.

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What they’re saying

“Esperienza Neve represents one of the purest expressions of Lamborghini performance, where our customers can fully engage with the cars and the brand in an environment that challenges both skill and instinct.”

— Andrea Baldi, CEO of Automobili Lamborghini Americas (Autoweek)

The takeaway

Lamborghini's Esperienza Neve event demonstrates the brand's commitment to providing customers with unique, immersive experiences that showcase the capabilities of their high-performance vehicles in challenging winter conditions. This type of specialized driving program helps to deepen customer engagement and loyalty, while also highlighting the versatility and year-round drivability of Lamborghini's hybrid supercars and SUVs.