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Hawaiian Bros Expands to Las Vegas with Six New Locations
The island-inspired plate lunch chain signs a franchise deal to open more restaurants in the south Las Vegas Valley.
Published on Feb. 4, 2026
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Hawaiian Bros, a fast-growing restaurant chain known for its island-style plate lunches, has signed a development agreement with Rock Strategic LLC to open six new locations in the south Las Vegas Valley. The brand's first Valley restaurant opened last September, and the new deal signals a bigger local push for the chain as it continues rapid nationwide expansion.
Why it matters
The expansion of Hawaiian Bros in Las Vegas reflects the growing popularity of island-inspired cuisine and the chain's successful franchising model. As more mainland businesses look to capitalize on Hawaiian culture, the move also highlights ongoing tensions around the commercialization of Hawaiian language and traditions.
The details
Hawaiian Bros, founded in Belton, Missouri, has been on a rapid growth trajectory, now operating over 70 restaurants across more than a dozen states. The brand's simple menu of island-inspired staples like teriyaki chicken, kalua pork, and Spam musubi has resonated with customers. The new franchise agreement with experienced multi-unit operator Rock Strategic LLC will bring six additional Hawaiian Bros locations to the south Las Vegas Valley, though exact opening dates and locations have not yet been announced.
- Hawaiian Bros opened its first Las Vegas Valley location in September 2025.
- The new franchise deal with Rock Strategic LLC was signed in early 2026.
The players
Hawaiian Bros
A fast-casual restaurant chain known for its island-inspired plate lunches, Hawaiian Bros has been rapidly expanding across the United States through franchising.
Rock Strategic LLC
An experienced multi-unit restaurant operator that has signed a development agreement to open six new Hawaiian Bros locations in the south Las Vegas Valley.
What’s next
Hawaiian Bros and Rock Strategic LLC have not yet announced specific locations or opening timelines for the six new Las Vegas Valley restaurants, so details on where and when the next wave of plate lunches will arrive are still to be determined.
The takeaway
As more mainland businesses look to capitalize on Hawaiian culture, the expansion of Hawaiian Bros in Las Vegas highlights the ongoing tensions around the commercialization of Hawaiian language and traditions, underscoring the need for authentic representation and respect for local communities.
