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Williams Today
By the People, for the People
Super Bowl LX Turfgrass Grown From Minnesota Seeds
Northern Excellence Seed provided the specialized grass seed used to cultivate the playing field at Levi Stadium.
Published on Feb. 14, 2026
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The turfgrass covering the playing field at Super Bowl LX was grown from specialized grass seed sourced from Northern Excellence Seed LLC, a small company based in Williams, Minnesota. The seed mixture, which included three types of ryegrass, was cultivated on three farms in northern Minnesota before being used to grow the sod at a turf farm in California.
Why it matters
The use of high-quality, regionally-sourced turfgrass is crucial for major sporting events like the Super Bowl, ensuring a safe and consistent playing surface. Northern Excellence Seed's role in providing the seed highlights the importance of small, specialized agricultural businesses in supporting large-scale sports infrastructure.
The details
The 80,000 square feet of turfgrass covering Levi Stadium's playing field for Super Bowl LX was grown from a seed mixture called 'Champion GQ' provided by Northern Excellence Seed LLC, a small company based in the town of Williams, Minnesota. The seed blend consisted of three different ryegrass varieties cultivated on three separate farms in northern Minnesota before being sent to a turf farm in Livingston, California to grow the sod used in the stadium.
- The Seattle Seahawks and New England Patriots played Super Bowl LX on February 8, 2026.
The players
Northern Excellence Seed LLC
A small seed company based in Williams, Minnesota that provided the specialized grass seed used to grow the turfgrass for Super Bowl LX.
West Coast Turf
The turf farm in Livingston, California that cultivated the sod used on the playing field at Levi Stadium for Super Bowl LX.
What they’re saying
“The Champion GQ seed in the Super Bowl turfgrass was a mixture of three ryegrass seeds grown on three farms in northern Minnesota.”
— Brent Benike, General Manager, Northern Excellence Seed LLC (roseautimes.com)
The takeaway
The use of high-quality, locally-sourced turfgrass for major sporting events like the Super Bowl demonstrates the important role that small, specialized agricultural businesses can play in supporting large-scale sports infrastructure and ensuring optimal playing conditions.
