Hudson Williams Fronts Peloton's 'Let Yourself Go' Campaign

The 'Heated Rivalry' star celebrates 'the joy of movement' in the new fitness ad.

Apr. 14, 2026 at 10:54pm

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An extreme close-up photograph of a white athletic top drenched in sweat, the fabric's texture and sheen dramatically lit to create a high-contrast, glamorous aesthetic that conveys the intensity of physical movement.Hudson Williams' sweat-soaked workout gear captures the kinetic energy and personal passion behind Peloton's 'Let Yourself Go' campaign.Boston Today

Hudson Williams, the 25-year-old breakout star of the queer hockey drama 'Heated Rivalry', is the face of Peloton's latest 'Let Yourself Go' campaign. The minute-long ad, directed by Bethany Vargas, shows Williams cycling through different types of movement, including dancing to David Bowie's 'Fame' on the Tread+ equipment and strength training with Peloton instructor Tunde Oyeneyin.

Why it matters

The campaign video aligns with Williams' personal beliefs about the power of movement and fitness, as the actor says 'Let yourself go' feels 'very in line with my beliefs' and that 'movement is the quickest way to get out of sticky feelings.' The ad comes as Williams continues to rise in popularity following the success of 'Heated Rivalry', and further cements his status as an up-and-coming talent in the entertainment industry.

The details

In the Peloton ad, Williams is shown dripping sweat in an all-white workout outfit, dancing and cycling through various exercises. He is joined by actual Peloton instructors, including Tunde Oyeneyin, who engages in strength training with the actor. The ad also features a dance break choreographed by Tyrik Patterson. Williams said in a release that 'Let yourself go' aligns with his beliefs about the power of fitness and movement, stating 'It's amazing what fitness can do for your life. I think everyone needs a form of movement that liberates them.'

  • The Peloton ad was released on April 14, 2026.

The players

Hudson Williams

A 25-year-old actor who recently starred in the queer hockey drama 'Heated Rivalry'.

Bethany Vargas

The director of the Peloton ad featuring Hudson Williams.

Tunde Oyeneyin

A Peloton instructor who appears in the ad alongside Hudson Williams.

Tyrik Patterson

The choreographer who created the dance break featured in the Peloton ad.

Peloton

The fitness brand that commissioned the 'Let Yourself Go' ad campaign featuring Hudson Williams.

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What they’re saying

“'Let yourself go' feels very in line with my beliefs. It's amazing what fitness can do for your life. I think everyone needs a form of movement that liberates them.”

— Hudson Williams, Actor

“Movement is the quickest way to get out of sticky feelings. Whether that's dancing or exercise… I think it's just a key component, especially to how I live.”

— Hudson Williams, Actor

What’s next

Peloton plans to continue featuring Hudson Williams in its marketing campaigns as the actor's star continues to rise following the success of 'Heated Rivalry'. The company is also expected to release additional content and behind-the-scenes footage from the 'Let Yourself Go' ad shoot.

The takeaway

Hudson Williams' starring role in Peloton's latest ad campaign further solidifies his status as an up-and-coming talent in the entertainment industry. The ad's message about the liberating power of movement aligns with Williams' personal beliefs, making him an ideal brand ambassador for the fitness company as it seeks to connect with a younger, more diverse audience.