Kendrick Lamar's Super Bowl Halftime Show Remains Most Watched

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Kendrick Lamar's 2025 Super Bowl halftime show performance remains the most-watched in history, with 133.5 million viewers tuning in. This surpasses the 128.2 million viewers for Bad Bunny's 2026 halftime show, despite previous reports that Bad Bunny had surpassed Lamar's numbers.

Why it matters

The Super Bowl halftime show is one of the most high-profile musical performances of the year, and viewership numbers are a key metric of success. Kendrick Lamar's record-breaking viewership cements his status as one of the biggest stars in music, while Bad Bunny's strong but ultimately lower numbers show he still has room to grow his mainstream appeal.

The details

Kendrick Lamar's 2025 halftime show featured a collaboration with R&B singer SZA, and he performed tracks from his acclaimed GNX album, including the controversial Drake diss song "Not Like Us." Bad Bunny's 2026 performance included guest appearances from Lady Gaga, Ricky Martin, and Cardi B, but was also competing with an alternative halftime show put on by the right-wing non-profit Turning Point U.S.A. that drew 5.1 million viewers.

• Kendrick Lamar's 2025 Super Bowl halftime show set the record with 133.5 million viewers.
• Bad Bunny's 2026 Super Bowl halftime show drew 128.2 million viewers, falling short of Lamar's record.