Turning Point USA Halftime Show Sparks Controversy

Kid Rock to headline conservative group's alternative Super Bowl halftime performance.

Published on Feb. 6, 2026

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Turning Point USA, a conservative nonprofit organization, has organized an alternative Super Bowl halftime show to protest the NFL's selection of Bad Bunny. The "All-American" halftime show will feature Kid Rock as the headliner, along with country singers Gabby Barrett, Lee Brice, and Brantley Gilbert. However, the show has faced backlash due to Kid Rock's past controversial comments and support for former President Trump.

Why it matters

The Turning Point USA halftime show is seen as a direct challenge to the NFL's decision to feature Bad Bunny, a Spanish-language artist, during the main halftime performance. This reflects a larger debate around the role of politics and social issues in sports entertainment.

The details

The Turning Point USA halftime show will air live on the organization's social channels, as well as on The Charlie Kirk Show's YouTube and Rumble platforms. It is expected to start around 8 p.m., roughly 90 minutes after kickoff, and last about 20 minutes. In addition to headliner Kid Rock, the lineup includes country singers Gabby Barrett, Lee Brice, and Brantley Gilbert.

  • The Turning Point USA halftime show will take place during the 2026 Super Bowl, which is scheduled for February 6, 2026.

The players

Turning Point USA

A conservative nonprofit organization founded by Charlie Kirk to advocate for conservative views at American high schools, universities and colleges.

Kid Rock

An American singer, songwriter, and musician who has been a vocal supporter of former President Trump and is known for his controversial lyrics and behavior.

Bad Bunny

A Puerto Rican rapper, singer, and songwriter who was selected by the NFL to perform during the main Super Bowl halftime show.

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What’s next

The NFL and Turning Point USA have not yet commented on the potential for any legal or regulatory action regarding the alternative halftime show.

The takeaway

The Turning Point USA halftime show highlights the growing divide between conservative and liberal factions in the United States, with the event seen as a direct challenge to the NFL's decision to feature a Spanish-language artist during the main halftime performance. The controversy surrounding Kid Rock's involvement further underscores the political and cultural tensions at play.