Dairy Queen Launches Taylor & Swift Halftime Feast for Super Bowl

New party platter and 'swicy' menu items aim to capitalize on Super Bowl hype.

Published on Feb. 6, 2026

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Dairy Queen has introduced a new Chicken Strip Party Platter and 'Swicy Menu' items as part of a Super Bowl promotion, playing off rumors that pop star Taylor Swift may perform during the halftime show. The company has also launched a sweepstakes where customers can win $100 Dairy Queen gift cards.

Why it matters

Dairy Queen is looking to capitalize on the massive viewership and hype around the Super Bowl by launching limited-time menu items and a sweepstakes. This type of promotional tie-in is common for major brands, as they seek to stay relevant and drive sales during one of the biggest televised events of the year.

The details

Dairy Queen's new 'Taylor & Swift's Halftime Feast' includes a party-sized Chicken Strip Platter that can be ordered in quantities of 25, 50, 75 or 100 pieces. Customers can choose the original chicken strips or the new FlameThrower strips. The platter also comes with Dairy Queen's iconic vanilla soft serve for dipping. In addition, Dairy Queen has launched a 'Swicy Menu' featuring new spicy chicken strips and two new drinks. To promote the offerings, Dairy Queen has teamed up with NFL players Tyrod Taylor and D'Andre Swift in a social media campaign.

  • The Halftime Feast Sweepstakes runs through 11:59 p.m. ET on Monday, February 9, 2026.
  • Winners of the $100 Dairy Queen gift card sweepstakes will be randomly drawn around February 11, 2026.

The players

Tyrod Taylor

New York Jets quarterback who is featured in Dairy Queen's Super Bowl promotion.

D'Andre Swift

Chicago Bears running back who is featured in Dairy Queen's Super Bowl promotion.

Taylor Swift

Pop star whose name is used in the 'Taylor & Swift's Halftime Feast' promotion, despite her having no plans to perform at the Super Bowl halftime show.

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What’s next

Dairy Queen will randomly draw and notify the 60 winners of the $100 gift card sweepstakes around February 11, 2026.

The takeaway

Dairy Queen is leveraging the massive popularity of the Super Bowl to drive sales and awareness of its new menu items and sweepstakes promotion, demonstrating the power of real-time marketing and brand tie-ins for major televised events.