Bad Bunny's Super Bowl Halftime Show Viewership Soars

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The official viewership numbers for Bad Bunny's Super Bowl Halftime Show are in, and the performance reached an average of 128.2 million viewers on Sunday, February 8, 2026. While this fell short of the 133.5 million who tuned in for Kendrick Lamar's Halftime Show the previous year, it still marked a major success for the NFL, with the show generating significant social media engagement and becoming one of the league's most-viewed social media posts of all time.

Why it matters

Bad Bunny's Halftime Show selection was met with some criticism from fans, leading to an alternative 'All-American Halftime Show' being produced. However, the Puerto Rican rapper's performance was able to overcome this obstacle and draw massive viewership, demonstrating the NFL's ability to attract diverse musical talent and engage younger audiences.

The details

According to Nielsen data, Bad Bunny's 11-song set, which featured tracks from his latest Grammy-winning album, drew an average of 128.2 million viewers, higher than the 124.9 million who tuned in for the overall Super Bowl broadcast. While this fell short of Kendrick Lamar's 133.5 million viewers the previous year, the show was a major success in terms of social media engagement, with Ripple Analytics reporting that it generated 4 billion views within 24 hours across fan, owned, and influencer platforms - a 137% increase from the previous year.

• The Super Bowl Halftime Show took place on Sunday, February 8, 2026.
• Bad Bunny's performance reached an average of 128.2 million viewers.