Beyoncé's Daughters Test Cécred Hair Products

Blue Ivy and Rumi Carter become product testers for their mom's new haircare line

Apr. 11, 2026 at 1:28am

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An extreme close-up of luxurious, glittering sequins and velvet textures, conceptually representing the glamour and personal connection behind Beyoncé's new haircare line.Beyoncé's new haircare line, Cécred, is a celebration of family, heritage, and self-expression, as seen through the intimate bond she shares with her daughters during the product testing process.Today in Orlando

In a rare glimpse into Beyoncé's world, we get to witness the intimate bond she shares with her daughters, Blue Ivy and Rumi Carter, as they become the ultimate product testers for their mom's new haircare line, Cécred. This insider's perspective not only offers a unique insight into Beyoncé's creative process but also highlights the importance of family and legacy in her journey.

Why it matters

Beyoncé's personal connection to the products, using them on her own daughters, speaks to her commitment to quality and safety. The development of Cécred is deeply rooted in Beyoncé's own experiences and heritage, honoring her family's legacy in the haircare industry.

The details

Beyoncé's recent interview with WWD reveals the meticulous testing process behind Cécred, ensuring each product is tried and true before hitting the shelves. Growing up in her mother's hair salon, Beyoncé witnessed the power of hair rituals and their impact on people's lives, which has now translated into a business venture that celebrates hair from various cultures.

  • Beyoncé launched Cécred, her new haircare line, in early 2026.

The players

Beyoncé

An American singer, songwriter, and performer who is the founder and creative director of Cécred, a new haircare line.

Blue Ivy Carter

Beyoncé's eldest daughter, who has been testing products for the Cécred haircare line.

Rumi Carter

Beyoncé's younger daughter, who has also been testing products for the Cécred haircare line.

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What they’re saying

“As a touring artist, I faced unique challenges with unpredictable weather and intense physical demands. My products are designed to solve these issues, offering a solution for those with textured hair and a commitment to hair health.”

— Beyoncé, Founder and Creative Director, Cécred

“Growing up in my mother's hair salon, I witnessed the power of hair rituals and their impact on people's lives. This childhood exposure has now translated into a business venture that honors my family's legacy.”

— Beyoncé, Founder and Creative Director, Cécred

What’s next

Cécred is expected to launch its full product line in the coming months, with Beyoncé and her daughters continuing to test and refine the formulas.

The takeaway

Beyoncé's journey with Cécred is a powerful example of how personal experiences can shape innovative solutions. Her dedication to creating products that are not only effective but also rooted in her own story is inspiring, showcasing the importance of authenticity and a desire to improve upon one's own experiences.