U.S. Polo Assn. Debuts Global Flagship at Miami's Bayside Marketplace

Immersive celebration marked the opening, bringing sport and style to one of the city's top retail destinations.

Apr. 20, 2026 at 11:49am

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A clean, modern 3D illustration featuring a miniature, stylized retail store environment with U.S. Polo Assn. branding and merchandise, conceptually representing the brand's new global flagship location in Miami.The grand opening of the U.S. Polo Assn. Bayside Miami Global Flagship brings the brand's sport-inspired style and heritage to one of the city's most vibrant retail destinations.Today in Miami

U.S. Polo Assn., the official sports brand of the United States Polo Association (USPA), recently celebrated the grand opening of its new Bayside Miami Global Flagship Store with a high-energy waterfront event attended by professional polo players, Olympic athletes, influencers, and other notable guests from the worlds of sport, fashion, and culture.

Why it matters

The new Bayside Miami Flagship represents a strategic milestone for U.S. Polo Assn. as it continues to expand its global footprint and bring its sport-inspired lifestyle brand to one of the world's most influential style and culture hubs.

The details

Set against the iconic Miami skyline, the grand opening celebration featured live music, athlete meet-and-greets, custom-embroidered polo shirts, giveaways, and complimentary bites and cocktails. The 3,000-square-foot flagship store is designed to showcase the heritage of polo while placing the brand at the center of one of Miami's most dynamic retail and lifestyle destinations.

  • The new Bayside Miami Global Flagship Store opened in April 2026.
  • U.S. Polo Assn. recently launched its global 'The Polo Shirt: An Icon Born from the Game' campaign in Spring 2026.

The players

J. Michael Prince

President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar U.S. Polo Assn. brand.

Cliff Lelonek

President of JRA, U.S. Polo Assn.'s licensing partner in the United States.

Lucas Escobar

Professional polo player and U.S. Polo Assn. Global Ambassador.

Nicole Frank Rodriguez

Uruguayan swimmer and two-time Olympian.

Oumy Diop

French-Senegalese Olympic swimmer.

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What they’re saying

“Situated in Bayside Marketplace, one of the busiest and most important international retail destinations in Miami, our U.S. Polo Assn. Bayside Miami Global Flagship truly reflects the scale, energy, and heritage of our multi-billion-dollar sports brand.”

— J. Michael Prince, President and CEO of USPA Global

“U.S. Polo Assn. continues to build its massive market presence throughout the United States, and the new Bayside, Miami Global Flagship location is a significant addition to our global brand's domestic strategy.”

— Cliff Lelonek, President of JRA, U.S. Polo Assn.'s licensing partner in the United States

What’s next

The new Bayside Miami Global Flagship is expected to become a key driver of brand growth for U.S. Polo Assn. in South Florida and across the country, reinforcing its position as one of the world's leading international sports lifestyle brands.

The takeaway

The grand opening of the U.S. Polo Assn. Bayside Miami Global Flagship underscores the brand's commitment to expanding its global footprint and bringing its sport-inspired lifestyle to one of the world's most dynamic and influential retail and cultural hubs.