Hublot Unveils Accessible Big Bang Unico SR_A Watch

Luxury brand partners with designer Samuel Ross on more affordable model

Apr. 13, 2026 at 7:35am

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A high-end, photorealistic studio still-life photograph of a Hublot Big Bang Unico SR_A watch with a sleek, elongated case design and a structured rubber strap with a subtle honeycomb pattern, placed on a clean, monochromatic background and using dramatic studio lighting to showcase the premium materials and design.Hublot's latest Big Bang Unico SR_A watch, designed in collaboration with Samuel Ross, offers a more accessible entry point into the brand's luxury timepieces.Today in Miami

Hublot, the renowned Swiss luxury watchmaker, has unveiled its latest timepiece, the Big Bang Unico SR_A, a collaboration with British designer Samuel Ross. This release marks a significant shift in the brand's pricing strategy, offering a more accessible entry point into the world of Hublot luxury watches.

Why it matters

The Big Bang Unico SR_A represents an evolution in Hublot's design language, moving towards a more subtle and elongated silhouette compared to the brand's iconic bold and colorful aesthetic. This could be a strategic move to attract a wider audience and remain competitive in the luxury watch market.

The details

The Big Bang Unico SR_A features a 42mm case and 14.5mm thickness, showcasing a sleek and modern look. While the signature honeycomb motif is absent from the case, it is present on the structured rubber strap, paying homage to Ross' design signature. The skeletonized dial reveals the intricate HUB1280 automatic flyback chronograph movement with a silicon escapement.

  • Hublot unveiled the Big Bang Unico SR_A in April 2026.
  • The watch is limited to 200 pieces and priced at $31,200.

The players

Hublot

A renowned Swiss luxury watchmaker known for its bold and innovative designs.

Samuel Ross

A British designer who has collaborated with Hublot on the Big Bang Unico SR_A, bringing his unique aesthetic to the brand.

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What’s next

Hublot has hinted at the possibility of creating more accessible designs in the future, so the watch community is eagerly awaiting the brand's next collaboration with Samuel Ross or other designers.

The takeaway

The Big Bang Unico SR_A represents a strategic shift for Hublot, moving towards a more subtle and accessible design language while still maintaining the brand's luxury positioning. This evolution could help Hublot attract a wider audience and remain competitive in the luxury watch market.