TikToker Alix Earle Responds to Backlash Over Super Bowl Halftime Show Appearance

Got story updates? Submit your updates here. ›

TikToker and podcaster Alix Earle responded to backlash over her surprise appearance during Bad Bunny's Super Bowl halftime show performance. Earle, who has faced past controversy over resurfaced posts containing racial slurs, said being invited to the show was "an incredible experience and so special" and that she has used her platform to amplify the artist's message.

Why it matters

Earle's inclusion in the high-profile Super Bowl halftime show sparked criticism from some, highlighting the ongoing scrutiny and backlash faced by influencers and public figures, especially those with past controversies. The incident also underscores the complex relationship between social media stars, major brands, and live events.

The details

During Bad Bunny's Super Bowl halftime show performance, Earle was spotted among the familiar faces in the casita, including Pedro Pascal, Cardi B, Karol G, and Jessica Alba. It's unclear exactly how Earle was invited, but the running theory is that she was there with Miami mogul David Grutman, who co-owns a restaurant with Bad Bunny and is working on an upcoming reality show about Earle. When Earle posted a behind-the-scenes montage, the comments were less than thrilled, with one calling her appearance "unbelievable and undeserved." Earle responded by sharing Bad Bunny's message of "The only thing more powerful than hate is love" and claiming she has used her platform to amplify the artist's message.

• The Super Bowl halftime show took place on February 12, 2023.

What they’re saying

What’s next

Earle has not publicly confirmed any details about a potential reality show with David Grutman, but the speculation around her Super Bowl appearance and her relationship with the mogul is likely to continue.