Princess Cruises Unveils Signature Beverage Collection 'POURS'

New program features premium cocktails, wellness-focused zero-proof options, and nonalcoholic offerings

Apr. 16, 2026 at 9:22pm

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A bold, geometric illustration in the Art Deco style, featuring sweeping gradients and towering perspectives of cruise ship architecture, capturing the grand scale and romance of travel without any literal depictions.Princess Cruises' new POURS beverage program brings an elevated, wellness-focused experience to the high seas.Fort Lauderdale Today

Princess Cruises has announced the launch of POURS, a refreshed signature beverage program that will be rolled out across the fleet this summer. POURS features a curated selection of premium cocktails, wines, beers, and innovative zero-proof and nonalcoholic creations, designed to enhance the onboard guest experience.

Why it matters

The new POURS program represents an evolution in both design and guest experience for Princess Cruises, as the cruise line aims to meet the evolving preferences of today's travelers who are seeking both elevated indulgence and mindful choices when it comes to their beverage options.

The details

At the heart of POURS are two distinct yet complementary collections - Spirits and Zero-Proof & Nonalcoholic. The Spirits collection features founder-led premium cocktails, wines, beers, and ready-to-drink selections, while the Zero-Proof & Nonalcoholic collection showcases alcohol-free spirits, wines, and beers, as well as a new lineup of wellness-forward creations and nonalcoholic mocktails. The unified approach allows guests to explore both traditional and alcohol-free options within a single, cohesive menu.

  • POURS will launch fleetwide this summer, replacing the former Love Line Collection.

The players

Princess Cruises

An American cruise line and subsidiary of Carnival Corporation, known for its fleet of cruise ships and its focus on providing premium experiences for its guests.

Sami Kohen

The Vice President of Food and Beverage at Princess Cruises, who oversaw the development of the POURS beverage program.

Camila and Matthew McConaughey

The founders of Pantalones Organic Tequila, one of the premium spirit brands featured in the POURS collection.

Liev Schreiber

The founder of Slainte Irish Whiskey, another premium spirit brand featured in the POURS collection.

Jason Momoa

The founder of Meili Vodka, a premium spirit brand featured in the POURS collection.

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What they’re saying

“POURS is about meeting our guests wherever they are in the moment. Today's travelers are looking for both elevated indulgence and mindful choices, and this program allows us to deliver both in a way that feels intentional, inclusive and truly premium.”

— Sami Kohen, Vice President of Food and Beverage, Princess Cruises

What’s next

The new POURS beverage program will be available across multiple onboard environments on Princess Cruises ships, and will be included in the cruise line's Premier and Plus packages.

The takeaway

Princess Cruises' POURS program represents a significant evolution in the cruise line's beverage offerings, catering to the diverse preferences of modern travelers by providing both premium cocktails and wellness-focused zero-proof options in a cohesive and intentional way.