Princess Cruises Launches Signature Beverage Collection 'POURS'

New Menu Blends Elevated Mixology with Mindful Drinking Options for Today's Modern Traveler at Sea

Apr. 16, 2026 at 1:04pm

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A highly stylized, geometric illustration in the Art Deco Monumentalist style, featuring sweeping gradients, towering architectural forms, and sleek, streamlined shapes, capturing the grand scale and romance of travel without any literal depiction of people or text.Princess Cruises' new POURS beverage program blends elevated mixology with wellness-forward zero-proof options, reflecting the evolving preferences of modern travelers.Fort Lauderdale Today

Princess Cruises has announced the launch of POURS, a completely refreshed signature beverage program that enhances the onboard guest experience through a curated selection of balanced founder-led premium spirits and innovative zero-proof and nonalcoholic beverage offerings. The new program includes both traditional cocktails, wines, and beers as well as a lineup of wellness-forward zero-proof creations incorporating adaptogens, botanicals, and functional ingredients.

Why it matters

The launch of POURS reflects the evolving preferences of modern travelers, who are seeking both elevated indulgence and mindful drinking options while on vacation. By offering a unified beverage menu with both alcoholic and non-alcoholic selections, Princess Cruises is catering to a diverse range of guest tastes and wellness needs, providing an inclusive and premium onboard experience.

The details

The POURS program features two main collections - Spirits and Zero-Proof & Nonalcoholic. The Spirits collection includes founder-led premium cocktails, wines, beers, and ready-to-drink selections, while the Zero-Proof & Nonalcoholic collection showcases alcohol-free spirits, wines, and beers alongside a new lineup of wellness-forward mocktails and creations. The zero-proof offerings incorporate adaptogens, botanicals, and functional ingredients to support guest well-being, with categories like 'Energize', 'Focus', 'Invigorate', 'Recover', and 'Calm'.

  • POURS will launch fleetwide this summer, replacing the former Love Line Collection.
  • The new program will be included in Princess' Premier and Plus packages and will also be available across multiple onboard environments.

The players

Princess Cruises

An iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations.

Sami Kohen

Princess Cruises Vice President of Food and Beverage.

Camila

Co-founder of Pantalones Organic Tequila, a partner brand featured in the POURS Spirits collection.

Matthew McConaughey

Co-founder of Pantalones Organic Tequila, a partner brand featured in the POURS Spirits collection.

Liev Schreiber

Co-founder of Slainte Irish Whiskey, a partner brand featured in the POURS Spirits collection.

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What they’re saying

“POURS is about meeting our guests wherever they are in the moment. Today's travelers are looking for both elevated indulgence and mindful choices, and this program allows us to deliver both in a way that feels intentional, inclusive and truly premium.”

— Sami Kohen, Princess Cruises Vice President of Food and Beverage

What’s next

The new POURS beverage program will be available across the Princess Cruises fleet starting this summer.

The takeaway

Princess Cruises' launch of the POURS beverage program demonstrates the cruise line's commitment to evolving its onboard offerings to meet the diverse preferences of modern travelers, providing both elevated indulgence and mindful drinking options to create an inclusive and premium experience.