Apple Unveils Deep Red iPhone 18 Pro

Bold new color option shakes up iPhone lineup

Apr. 10, 2026 at 12:37pm

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An extreme close-up of a deep red iPhone 18 Pro with a smooth, matte finish and subtle metallic accents, showcasing Apple's embrace of a bolder design direction.Apple's bold new deep red iPhone 18 Pro could set a new color trend in the smartphone industry.New Castle Today

Apple is introducing a deep red finish for the upcoming iPhone 18 Pro, marking a significant shift in the company's color strategy for its flagship device. This rich burgundy shade is a far cry from the brighter (PRODUCT)RED option of recent years, signaling Apple's embrace of a bolder design direction.

Why it matters

The iPhone 18 Pro's new deep red color option could spark a trend, especially after the success of the iPhone 17 Pro's Cosmic Orange. However, Apple's foldable device is said to be taking a more conservative approach with conventional colors, unlike competitors' brighter offerings.

The details

According to Bloomberg's Mark Gurman, Apple has been testing this deep red finish, which is more akin to a rich burgundy than the bright (PRODUCT)RED of past iPhones. Earlier rumors of purple and brown were likely just variations of this red theme, suggesting Apple has been focused on perfecting this particular color.

  • The iPhone 18 Pro models are expected to be unveiled alongside Apple's new foldable iPhone in September 2026.

The players

Mark Gurman

A Bloomberg reporter who has provided details on Apple's color testing for the iPhone 18 Pro.

Apple

The technology company introducing a bold new deep red color option for the upcoming iPhone 18 Pro.

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What they’re saying

“Apple has been testing this deep red, a shade that's more like a rich burgundy. It's a far cry from the bright (PRODUCT)RED option of the iPhone 14 and 14 Plus back in 2022.”

— Mark Gurman, Bloomberg Reporter

What’s next

The iPhone 18 Pro models are expected to be unveiled alongside Apple's new foldable iPhone in September 2026, marking a significant shift in Apple's color strategy for its flagship device.

The takeaway

Apple's decision to offer a deep red iPhone 18 Pro could spark a new color trend in the smartphone industry, as the company embraces a bolder design direction for its flagship device.