Snooze Eatery Expands Beyond Breakfast with New Lunch Menu

Denver-based restaurant chain adds creative midday offerings and a chance to win a Lollapalooza getaway.

Apr. 16, 2026 at 12:03am

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A vibrant, high-contrast silkscreen print of a single, iconic breakfast or lunch item repeated in a tight grid pattern, using flat, neon color palettes and heavy black outlines to transform the everyday into modern pop art.Snooze Eatery's new menu offerings bring bold, creative twists to classic breakfast and lunch fare, cementing the brand's reputation as an innovative dining destination.Denver Today

Snooze Eatery, a popular breakfast and brunch restaurant chain, is expanding its menu to include a lineup of new lunch dishes. The additions include items like The Rachel sandwich, Grilled 3-Cheese & Roasted Tomato Soup, and Whipped Cottage Cheese Toast. The company is also launching a sweepstakes where customers can win a trip to Lollapalooza in Chicago.

Why it matters

Snooze Eatery has built a loyal following for its creative takes on breakfast and brunch classics. By adding new lunch options, the restaurant is broadening its appeal and positioning itself as a go-to destination for meals throughout the day, not just the morning hours. The Lollapalooza sweepstakes also provides an opportunity for the brand to engage customers and drive traffic to its locations.

The details

The new lunch menu items at Snooze Eatery include The Rachel (turkey, Swiss, slaw, and spicy bacon Thousand Island dressing), Grilled 3-Cheese & Roasted Tomato Soup, Not Your Mother's Cob salad, and The Smash Hit Burger. On the breakfast-brunch side, the restaurant is adding Whipped Cottage Cheese Toast and Berries & Brown Butter Oats. To celebrate the expansion, Snooze is also launching a sweepstakes where customers can win a trip to Lollapalooza in Chicago, including a private Pancake Flight jet experience, hotel stay, and VIP festival access.

  • The new menu items are rolling out systemwide on April 15, 2026.
  • The SnoozeFest Pancake Flight Sweepstakes runs from April 15 to June 30, 2026.

The players

Snooze Eatery

A breakfast and brunch restaurant chain founded in Denver in 2006, known for its bold flavors and creative twists on morning favorites.

Brian Loeb

The Executive Vice President of Marketing at Snooze Eatery.

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What they’re saying

“Guests know us for breakfast and brunch, but we've been building something just as exciting for lunch hours. This menu expansion is rooted in the creativity and bold flavors we're known for, with options that feel just as good as they taste.”

— Brian Loeb, EVP of Marketing

What’s next

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The takeaway

Snooze Eatery's expansion beyond breakfast and brunch showcases the restaurant's commitment to innovation and its desire to become a go-to destination for meals throughout the day. The new lunch menu and Lollapalooza sweepstakes demonstrate the brand's ability to evolve and engage customers in creative ways.