Super Bowl LX Draws Nearly 125M Viewers, Bad Bunny Halftime Show Falls Short of Record

Got story updates? Submit your updates here. ›

Super Bowl LX averaged 124.9 million US television viewers, according to Nielsen's Big Data + Panel measurement. The halftime show, headlined by Latin music star Bad Bunny, drew an average of 128.2 million viewers but did not break the all-time halftime record. Despite massive social media engagement and international attention, Bad Bunny's performance ranked behind past shows by Kendrick Lamar and Michael Jackson.

Why it matters

The Super Bowl is one of the most watched television events of the year, and the halftime show is a highly anticipated part of the broadcast. While Bad Bunny's performance drew strong viewership, it fell short of setting new records, which could impact future halftime show booking decisions and the overall cultural significance of the event.

The details

Bad Bunny's Super Bowl halftime show drew 128.2 million viewers, making it the fourth-most-watched halftime show behind Kendrick Lamar (133.5 million, 2025), Michael Jackson (133.4 million, 1993), and Usher (129.3 million, 2024). The overall Super Bowl LX broadcast averaged 124.9 million viewers, falling a few million short of the 127.7 million viewers who watched the 2025 game. The peak audience of 137.8 million during the second quarter did set a new record, but the broadcast as a whole did not surpass the previous record.

• Super Bowl LX took place on February 8, 2026.
• Bad Bunny's halftime show performance occurred during the Super Bowl LX halftime on February 8, 2026.