Bad Bunny's Super Bowl Halftime Show Draws Record 128 Million Viewers

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Bad Bunny's Super Bowl LX halftime show performance drew in a record-breaking 128.2 million viewers, making it one of the most-watched halftime shows in Super Bowl history. The star's celebration of Latino culture and music saw him become the first artist to perform entirely in Spanish at the Super Bowl halftime show.

Why it matters

Bad Bunny's historic halftime show performance underscores the growing influence and popularity of Latin music and culture in the United States. His ability to draw such a massive audience highlights the demand for diverse representation and celebration of minority communities on the biggest stages.

The details

Bad Bunny opened his show with the declaration 'Que rico es ser Latino,' and his performance was packed with references to Puerto Rican and broader Latino culture. He sang hits like 'Tití Me Preguntó,' weaved through people cutting cane with machetes, stopped by a piragua stand, and performed from the rooftop of his famous casita stage piece. He also invited artists like Lady Gaga and Ricky Martin to join him on stage.

• Bad Bunny's Super Bowl LX halftime show took place on February 11, 2026.
• Nielsen Big Data + Panel announced the viewership numbers on February 10, 2026.

What they’re saying

What’s next

Bad Bunny's historic performance is expected to further cement his status as a global superstar and inspire more Latin artists to seek the Super Bowl halftime show spotlight in the years to come.