Star-Studded Super Bowl 2026 Delivers Memorable Celebrity Moments

From Bad Bunny's energetic Halftime Show to surprise celebrity appearances, the 2026 Super Bowl was filled with A-list entertainment.

Published on Feb. 9, 2026

The 2026 Super Bowl in Santa Clara, California featured a star-studded lineup of celebrity moments, from Bad Bunny's vibrant Halftime Show performance to surprise appearances by stars like Karol G, Pedro Pascal, Jessica Alba, Cardi B, Lady Gaga, Ricky Martin, and more. Other highlights included national anthem singer Charlie Puth, rumored couple Kim Kardashian and Lewis Hamilton in the stands, and a slew of memorable Super Bowl commercials featuring celebrities like Bradley Cooper, Matthew McConaughey, Emma Stone, Ben Affleck, and Gordon Ramsay.

Why it matters

The Super Bowl is one of the most-watched television events globally, making it a prime opportunity for brands and celebrities to capture the attention of massive audiences. This year's event showcased the continued power of celebrity influence and the ability of high-profile performers and personalities to generate buzz and excitement around the big game.

The details

Bad Bunny headlined the Halftime Show with a vibrant, energetic performance that featured special guest appearances from other Latin music stars like Karol G, Pedro Pascal, Jessica Alba, and Cardi B. Lady Gaga also made a surprise return to the Super Bowl stage, joining Bad Bunny for a rendition of her hit "Die With A Smile." Meanwhile, fellow Puerto Rican artist Ricky Martin joined Bad Bunny for a performance of "El Apagón." In the stands, rumored couple Kim Kardashian and Lewis Hamilton were spotted enjoying the game together. The night was also filled with memorable Super Bowl commercials, including spots featuring Bradley Cooper and Matthew McConaughey, Emma Stone and Yorgos Lanthimos, Ben Affleck in a mini-Friends reunion, and Gordon Ramsay.

  • The 2026 Super Bowl took place on Sunday, February 9, 2026 in Santa Clara, California.
  • Bad Bunny headlined the Halftime Show performance.
  • Lady Gaga made a surprise appearance to join Bad Bunny on stage.
  • Kim Kardashian and Lewis Hamilton were spotted together in the stands.

The players

Bad Bunny

A Puerto Rican rapper, singer, and songwriter who headlined the high-energy Halftime Show performance.

Lady Gaga

An American singer, songwriter, and actress who made a surprise return to the Super Bowl stage to perform with Bad Bunny.

Kim Kardashian

A media personality, socialite, and businesswoman who was spotted in the stands with rumored boyfriend Lewis Hamilton.

Lewis Hamilton

A British Formula One racing driver who was seen in the stands with Kim Kardashian, sparking rumors of a romantic relationship.

Charlie Puth

An American singer, songwriter, and record producer who performed the national anthem to kick off the game.

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What they’re saying

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

The takeaway

The 2026 Super Bowl showcased the continued power of celebrity influence, with high-profile performers, personalities, and brands capturing the attention of the massive global audience and generating significant buzz around the big game.