GoPro and Freeride World Tour Partner for New YouTube Series

The "Off the Record" mini-series will offer fans a behind-the-scenes look at the 2026 Freeride World Tour season.

Published on Feb. 10, 2026

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GoPro, Inc. and the Freeride World Tour have announced a new mini-series titled "Off the Record" that will give fans a behind-the-scenes look at the 2026 Freeride World Tour season. Shot on GoPro's latest cameras, the series will showcase the preparation, pressure, and passion of the featured athletes as they compete at the highest level of freeride skiing.

Why it matters

The partnership between GoPro and the Freeride World Tour has spanned over a decade, with GoPro serving as the tour's exclusive camera partner. This new series aims to provide fans with a rare, intimate glimpse into the lives of the athletes and the sport of freeride skiing.

The details

Off the Record will feature three top Freeride World Tour athletes: Justine Dufour-Lapointe, Marcus Goguen, and Max Hitzig. The series will place the athletes at the center of the story, showcasing their preparation, pressure, and passion as they compete. Viewers will get to see the travel, training, and team dynamics that usually stay off camera.

  • The first two episodes of Off the Record, featuring the Baqueira Beret and Val Thorens tour stops, will be released on the GoPro Snow YouTube channel.
  • New episodes will drop each week after every Freeride World Tour stop.

The players

GoPro, Inc.

An American technology company that develops mountable and wearable cameras, often used in action sports and adventure activities.

Freeride World Tour

A prestigious series of worldwide freeride skiing and snowboarding events, organized by FWT Management SA based in Verbier, Switzerland.

Justine Dufour-Lapointe

A Canadian freeride skier competing in the FWT's Ski Women category, who is the reigning FWT champion for 2024 and 2025.

Marcus Goguen

A Canadian freeride skier competing in the FWT's Ski Men category, who is the 2025 FWT Champion known for his fearless and aggressive style.

Max Hitzig

A German freeride skier competing in the FWT's Ski Men category, who is the 2024 FWT Champion known for his creative line choices and riding with passion and creativity.

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What they’re saying

“After more than a decade of partnership, GoPro continues to push how freeride is experienced by fans around the world. Off the Record showcases the raw emotion, creativity and commitment that make the Freeride World Tour so special.”

— Nicolas Hale-Woods, Founder & CEO of the Freeride World Tour (PRNewswire)

“Our athletes live and breathe this sport every day, not just during their runs. Off the Record captures the human side of freeride skiing, and GoPro's cameras put fans right there with them—on the mountain, behind the scenes and inside the moments that define a season.”

— Rick Loughery, Senior Vice President of Global Marketing and Digital Commerce at GoPro (PRNewswire)

What’s next

New episodes of Off the Record will be released each week after every Freeride World Tour stop, so fans can follow along with the behind-the-scenes action throughout the 2026 season.

The takeaway

This partnership between GoPro and the Freeride World Tour demonstrates the continued growth and popularity of action sports, as well as the value of providing fans with an intimate, immersive look at the lives of their favorite athletes beyond just the competition itself.