SLO Wine Event Seeks Beneficiary for Charity Fundraising

Nonprofits can apply to be the recipient of funds raised at the 23rd annual Rockin' Harvest Celebration and Auction in November.

Published on Feb. 15, 2026

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The 23rd annual SLO Wine Country Association's Rockin' Harvest Celebration and Auction, scheduled for November 1-3, 2013, is seeking a local nonprofit organization to be the beneficiary of the event's "fund a need" live auction lot. The selected nonprofit will receive all proceeds from that lot, as well as recognition in the auction brochure and marketing materials. Applications are being accepted through August 23, 2013.

Why it matters

The Rockin' Harvest Celebration and Auction is a major annual fundraising event for the SLO Wine Country Association, drawing wine enthusiasts from across California. By selecting a local nonprofit to benefit from the event, the association is able to support important community causes while also promoting the region's thriving wine industry.

The details

The Rockin' Harvest Celebration and Auction features a weekend of wine tastings, winery tours, a grand tasting and auction, and a collaborative winemaker dinner. The "fund a need" live auction lot specifically raises money for a selected nonprofit, which is invited to have a spokesperson address the crowd about their cause. The nonprofit also has the option to place items in the silent auction to generate additional funds.

  • The 23rd annual Rockin' Harvest Celebration and Auction will take place November 1-3, 2013.
  • Applications for the nonprofit beneficiary are due by August 23, 2013.

The players

SLO Wine Country Association

The organization that hosts the annual Rockin' Harvest Celebration and Auction event to promote the local wine industry.

Heather Muran

The executive director of the SLO Wine Country Association.

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What they’re saying

“SLO Wine Country has been honored to help support various nonprofits through the years. It's a fantastic way to raise awareness of local organizations with programs focused on health and human services, education and the arts.”

— Heather Muran, Executive Director, SLO Wine Country Association (nowandzin.com)

What’s next

The selected nonprofit beneficiary will be announced after the August 23rd application deadline.

The takeaway

The Rockin' Harvest Celebration and Auction provides an opportunity for local nonprofits to raise funds and awareness through a popular annual wine event, demonstrating the wine industry's commitment to supporting the broader San Luis Obispo community.