Bay Area Preps for Super Bowl 60 Influx

Transit leaders outline plans to handle crowds, traffic for big game and surrounding events

Jan. 31, 2026 at 8:55pm by Ben Kaplan

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With tens of thousands of fans already arriving in the Bay Area for Super Bowl 60, local transit leaders gathered to detail the public transportation options and special features being deployed to handle the crowds. This includes running longer BART trains, adding extra staff, and installing a holographic welcome experience at SFO featuring the mayor and 49ers legends.

Why it matters

The Super Bowl is one of the biggest annual events, drawing massive crowds to the host city. Effective transportation planning is critical to ensure fans can get to all the festivities without major disruptions to regular residents and commuters.

The details

Bay Area transit leaders, including San Francisco Mayor Daniel Lurie, met at SFO on Saturday to outline their plans for handling the influx of Super Bowl 60 visitors. This includes running longer BART trains starting Tuesday through the end of the game, deploying extra staff throughout the transit system, and installing a new holographic welcome experience in Terminal 3 featuring the mayor and 49ers legends Steve Young and Jerry Rice.

  • Tens of thousands of fans are already starting to arrive in the Bay Area for the Super Bowl.
  • The Super Bowl Experience at the Moscone Center will kick off on Tuesday.
  • Longer BART trains and extra staff will be in place starting this Tuesday through the end of the Super Bowl.

The players

Daniel Lurie

The mayor of San Francisco who joined transit leaders to detail transportation plans for the Super Bowl.

Steve Young

A 49ers legend who will be featured in the new holographic welcome experience at SFO.

Jerry Rice

A 49ers legend who will be featured in the new holographic welcome experience at SFO.

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What they’re saying

“With Super Bowl 60 coming to the Bay Area and San Francisco hosting the Pro Bowl along with concerts, neighborhood parties, another other activations, MUNI should be your first choice for getting around San Francisco.”

— Daniel Lurie, Mayor of San Francisco (nbcbayarea.com)

“We're going to be running longer trains starting this Tuesday all the way through the end of the Super Bowl, we're going to be deploying extra staff in the system.”

— Daniel Lurie, Mayor of San Francisco (nbcbayarea.com)

“This is a city on the rise and urging visitors to shop and explore. We are ready to welcome the world.”

— Daniel Lurie, Mayor of San Francisco (nbcbayarea.com)

What’s next

As those tens of thousands of people begin descending onto the Bay Area over the next few days, travelers at SFO's Terminal 3 will find the new holographic welcome experience to greet visitors.

The takeaway

With the influx of fans for Super Bowl 60 and surrounding events, San Francisco and Bay Area transit leaders have put significant planning into transportation options to handle the crowds. This includes expanded BART service, extra staff, and innovative digital experiences to welcome visitors, showcasing the city's readiness to host the NFL's biggest event.