Mondelēz Launches Summer Soccer Campaign with Limited-Edition Snacks and Exclusive Experiences

Featuring sports icons and global music sensation Pitbull, the 'Score Snack Goals' campaign aims to blend the excitement of soccer with the joy of snacking.

Apr. 15, 2026 at 6:09pm

Got story updates? Submit your updates here. ›

A minimalist, photorealistic studio still life featuring a stack of limited-edition CHIPS AHOY! cookie packages in vibrant red, white, and blue colors, along with a soccer ball and a pair of cleats, conceptually representing the intersection of soccer, snacking, and brand partnerships.Mondelēz's limited-edition CHIPS AHOY! cookies and soccer-themed accessories capture the excitement of the brand's 'Score Snack Goals' summer campaign.San Diego Today

Mondelēz International is kicking off a new summer campaign that combines the thrill of soccer with the delight of limited-edition snacks. The 'Score Snack Goals' initiative features partnerships with sports stars like Christian Pulisic, Alex Morgan, and Sophia Wilson, as well as global music icon Pitbull. Fans can look forward to new CHIPS AHOY! flavors inspired by cultural trends, plus a chance to win once-in-a-lifetime experiences through a special sweepstakes.

Why it matters

As the food and beverage industry continues to evolve, strategic partnerships like this demonstrate the potential for brands to engage with consumers in meaningful ways. By aligning their products with beloved figures in sports and entertainment, Mondelēz is effectively tapping into the emotional connections that fans have with these personalities, which can lead to increased brand loyalty and sales.

The details

The 'Score Snack Goals' campaign will feature limited-edition products from Mondelēz brands like RITZ and CHIPS AHOY!. The new CHIPS AHOY! flavors, including Chewy Chocolatey Churro, Chewy Dulce De Leche, and Crunchy Red, White & Blue Candy Blasts, are designed to modernize the brand while maintaining its nostalgic appeal. Fans can enter the Score Snack Goals Sweepstakes for a chance to win exclusive experiences, such as a private skills masterclass with Christian Pulisic, a behind-the-scenes tour with Alex Morgan, a wellness session with Sophia Wilson, and a meet-and-greet with Pitbull.

  • The Score Snack Goals Sweepstakes runs from now until July 19, 2026.
  • The limited-edition CHIPS AHOY! flavors will be available throughout the summer of 2026.

The players

Mondelēz International

A global snack food and beverage company that owns popular brands like RITZ, CHIPS AHOY!, and Oreo.

Christian Pulisic

A professional soccer player who plays as a forward or winger for Premier League club Chelsea and the United States national team.

Alex Morgan

A professional soccer player who plays as a forward for the San Diego Wave FC and the United States women's national soccer team.

Sophia Wilson

A professional soccer player who plays as a midfielder for the Portland Thorns FC and the United States women's national soccer team.

Pitbull

A Cuban-American rapper, singer, songwriter, record producer, and philanthropist.

Got photos? Submit your photos here. ›

What they’re saying

“These new flavors are not only delicious but also reflect cultural trends in the U.S., making them perfect for summer watch parties.”

— Mili Laddha, Senior Director of Marketing, Mondelēz International

“National sporting events provide unique opportunities for brands to connect with fans during these moments of celebration.”

— Nick Rogers, Director of Portfolio Marketing, Mondelēz International

What’s next

Fans can look forward to the limited-edition CHIPS AHOY! flavors hitting shelves and the Score Snack Goals Sweepstakes launching in the coming weeks, providing more opportunities to engage with the campaign throughout the summer.

The takeaway

Mondelēz's 'Score Snack Goals' campaign demonstrates how food and beverage brands can effectively leverage high-profile partnerships, unique product offerings, and interactive experiences to create buzz, drive sales, and strengthen emotional connections with consumers.