Vuja De Digital Named a Webby Awards Honoree for Best Growth Strategy

The agency rebuilt Golf Pride's media program into a unified growth system, helping the brand achieve its highest sales in company history.

Apr. 14, 2026 at 6:53am

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A photorealistic studio still-life image of a premium golf grip made of polished leather and metal, floating on a clean white background and dramatically lit to represent the abstract concepts of data-driven strategy, brand performance, and marketing innovation.A premium golf grip, the physical embodiment of Vuja De Digital's data-driven marketing strategy that helped Golf Pride achieve record sales.San Diego Today

Vuja De Digital has been named an Honoree for Best Growth Strategy in Advertising, Media & PR at the 30th Annual Webby Awards, recognized for its work transforming Golf Pride's digital marketing from a fragmented, channel-by-channel operation into a single, data-driven growth system. The agency rebuilt Golf Pride's media program, connecting Search, Paid Social, Programmatic, and CTV through a shared data spine to give the brand real-time visibility across both its DTC and retail channels.

Why it matters

As the media landscape evolved, Golf Pride's growth required a more nimble, data-driven approach to unlock the next level of performance for the legacy brand. The existing media ecosystem had become fragmented, with digital media campaigns operating in silos across search, social, and programmatic, limiting visibility into how media investments translated to business outcomes.

The details

Vuja De Digital developed a cross-channel operating system that gave Golf Pride real-time visibility across both its DTC and retail channels for the first time. The agency shifted to weekly performance reads and monthly budget reallocations, with every dollar benchmarked against CPA, ROAS, and assisted lift. CTV, endemic video, and Paid Social generated over 100 million impressions with click-through rates running three times above industry benchmarks. Demand Gen and Performance Max delivered a 66% performance improvement for key product lines, and Programmatic exposure improved downstream conversion rates by 4–7x.

  • Golf Pride finished the year on track for its highest revenue performance in company history — approximately 20% year-over-year growth, well above its internal forecast.
  • In North America specifically, the program contributed to roughly 10% sales growth, with retail sell-through reaching nearly 73% of the full-year goal by mid-year, ahead of any prior year's pace.

The players

Vuja De Digital

A digital marketing agency that rebuilt Golf Pride's media program into a unified growth system.

Brandon Tonkovich

Sr. Associate Brand Manager at Golf Pride.

Kelly Maguire

Co-Founder and Chief Strategist at Vuja De Digital.

Nick Borenstein

General Manager of The Webby Awards.

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What they’re saying

“Vuja De Digital has played a pivotal role in Golf Pride's paid media success. Their team brings a combination of strategic insight, creativity, and constant optimization. They understand our brand and challenge us in the best ways, allowing us to reach golfers in more impactful and efficient ways. Our relationship with Vuja De is more than just a collaboration — it's a true partnership.”

— Brandon Tonkovich, Sr. Associate Brand Manager at Golf Pride

“Golf Pride didn't have a spending problem or a creative problem — they had a systems problem. When you can't connect media investment to business outcomes in real time, you're flying blind on every dollar. We rebuilt the infrastructure first, then let the data drive the decisions. That's what this recognition is really about.”

— Kelly Maguire, Co-Founder and Chief Strategist at Vuja De Digital

“Honorees like Vuja De Digital are redefining what's possible on the Internet, pushing creativity and innovation forward in bold and unexpected ways. Being selected as an Honoree from nearly 13,000 entries is an incredible achievement and a true testament to the impact of their work.”

— Nick Borenstein, General Manager of The Webby Awards

What’s next

The Webby Awards ceremony will take place in New York City on May 20, 2026, where Vuja De Digital will be recognized for its award-winning work.

The takeaway

Vuja De Digital's recognition as a Webby Awards Honoree for Best Growth Strategy demonstrates the power of a data-driven, unified approach to digital marketing. By rebuilding Golf Pride's media program from the ground up, the agency was able to drive significant business results for the legacy brand, showcasing the transformative impact of strategic, technology-enabled marketing solutions.