Benchmark Email partners with Playable to bring instant-play video to email campaigns

New integration enables Benchmark customers to easily create high-performing video email campaigns with up to 30% increase in engagement and revenue.

Published on Feb. 10, 2026

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Playable Inc., a pioneer in instant-play video for digital marketing, has announced a strategic partnership with Benchmark Email, a global email marketing platform. This partnership brings Playable's instant-play video capabilities directly into the Benchmark email marketing platform, allowing Benchmark customers to quickly and easily create high-performing video email campaigns.

Why it matters

Video has become a powerful tool for digital marketing, but integrating video into email campaigns has historically been challenging. This partnership between Playable and Benchmark Email makes it simple for Benchmark customers to leverage video in their email marketing, potentially driving significant increases in engagement and revenue.

The details

Through the partnership, Benchmark Email customers can now include high-quality, fast-loading video directly inside their HTML emails with no coding, design, or technical effort required. Playable's technology automatically transforms any video asset into an optimized format that delivers consistent plays across devices and inbox environments. The partnership also introduces a tiered pricing model for Benchmark customers, including a Starter plan with a 7-day free trial, along with simplified onboarding and streamlined workflows.

  • The partnership was announced on February 10, 2026.
  • Benchmark and Playable will host a webinar on February 19, 2026 titled 'Video in Email That Actually Works'.

The players

Playable Inc.

A pioneer in instant-play video for digital marketing.

Benchmark Email

A global email marketing platform serving small-to-midsize businesses in more than 15 countries.

Phillip Wing

CEO and Founder of Playable Inc.

Jonathan Herrick

CEO of Benchmark Email.

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What they’re saying

“Our partnership with Benchmark Email makes instant-play video available to thousands of businesses in a single step. Video has become the most powerful form of digital communication, and Benchmark customers can now create video-enabled campaigns in minutes, and achieve significant uplift in engagement and revenue.”

— Phillip Wing, CEO and Founder of Playable Inc.

“Email marketers need new ways to stand out. By adding Playable's instant-play video capabilities, we're giving our customers a simple, high-impact tool that delivers real results. We're excited to bring this innovation to our global user base.”

— Jonathan Herrick, CEO of Benchmark Email

What’s next

Benchmark and Playable will roll out co-marketing activities, including a webinar on 19 February, 'Video in Email That Actually Works', covering how to use video in email, common inbox pitfalls, and best practices for delivering reliable, instant-play video across email clients.

The takeaway

This partnership between Playable and Benchmark Email makes it easier for Benchmark customers to leverage the power of video in their email marketing campaigns, potentially driving significant increases in engagement and revenue. By simplifying the integration of instant-play video, the partnership helps email marketers stand out in crowded inboxes.