Kylie Jenner Kicks Off Coachella Weekend 2 with Custom Denim and Embellishments

The reality star shared snaps of her brand's new studded jeans and accessories for her 'besties'.

Apr. 18, 2026 at 4:50am

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An extreme close-up of heavily textured, studded denim fabric in faded yellow and white, shot with dramatic lighting to create a luxurious, high-fashion aesthetic.Kylie Jenner's custom Khy denim collection, featuring hand-studded embellishments, captures the glamour and energy of Coachella's second weekend.Palm Springs Today

Kylie Jenner posted an Instagram carousel on Friday, April 17, showcasing her brand Khy's newest denim collection as she headed to the second weekend of the Coachella Music and Arts Festival. The post included photos of Jenner wearing faded yellow jeans, a white tank top, and a belly chain, as well as custom Khy pieces she gifted to friends Victoria Villarroel and Anastasia Karanikolaou.

Why it matters

Jenner's Coachella fashion choices and her brand's new denim line generate significant social media engagement and pop culture buzz, as the reality star and entrepreneur continues to leverage her celebrity status to promote her business ventures.

The details

In her recent Instagram post, Jenner posed alongside Villarroel, who was wearing a pair of studded white denim pants that Jenner revealed were custom Khy. Karanikolaou also received a custom Khy look from Jenner. The new Khy denim collection features pieces finished with hand-studded embellishments. Jenner's nails continued the embellished theme, with rhinestones bedazzling her French manicure.

  • Jenner posted the Instagram carousel on Friday, April 17, as she headed to Coachella weekend two.
  • Jenner had previously shared a roundup of photos from her time at the festival's first weekend on April 12.

The players

Kylie Jenner

A 28-year-old reality TV star and the founder of the Khy brand.

Victoria Villarroel

Jenner's friend who received a custom pair of studded white denim pants from the Khy collection.

Anastasia Karanikolaou

Jenner's friend who also received a custom Khy look from the new denim collection.

Khy

Jenner's clothing brand that launched a new denim collection featuring hand-studded embellishments.

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What they’re saying

“hi weekend 2!!!!”

— Kylie Jenner

The takeaway

Jenner's Coachella fashion choices and her brand's new denim line continue to generate significant social media engagement and pop culture buzz, as the reality star and entrepreneur leverages her celebrity status to promote her business ventures.