Amaze Activates Distribution Engine for Creator Commerce

Food Channel is first vertical to leverage Amaze's content-to-commerce flywheel

Apr. 16, 2026 at 2:30pm

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A minimalist, high-end studio photograph featuring a selection of premium kitchen and food-related objects arranged elegantly on a clean, monochromatic background, symbolizing the intersection of content, commerce, and distribution in the creator economy.Amaze's content-to-commerce flywheel aims to convert high-intent demand into repeatable transactions for creators in the booming food and culinary space.Newport Beach Today

Amaze Holdings, Inc., a global leader in creator-powered commerce, announced the activation of its distribution engine as part of its strategy to build infrastructure for commerce inside content. The company is launching its first vertical, The Food Channel, to convert high-intent demand into repeatable transactions through creator-led content distributed at scale.

Why it matters

The 'creator economy' is already valued at over $300 billion and projected to grow to $2 trillion by 2035, reshaping how individuals build audiences, brands, and businesses. Amaze is addressing the challenge of consistently converting content attention into commerce by building a flywheel that connects content, commerce, and distribution.

The details

Amaze's distribution layer enables creator-led content to reach scaled, high-intent audiences through partners like the Los Angeles Times, which provides access to over 47 million monthly users. This positions Amaze as infrastructure for commerce inside content, where brand-funded content becomes monetizable media inventory. The Food Channel vertical is designed to validate a model the company intends to replicate across other categories like Music, Gaming, Health, and Lifestyle.

  • Amaze announced the activation of its distribution engine on April 16, 2026.
  • The creator economy is projected to grow to $2 trillion by 2035.

The players

Amaze Holdings, Inc.

A global leader in creator-powered commerce, offering tools for product creation, e-commerce solutions, and managed services to enable creators to sell anything, anywhere.

The Food Channel

The first vertical where Amaze is activating its content-to-commerce flywheel, focused on converting high-intent demand into repeatable transactions through creator-led content.

Los Angeles Times

A media partner that provides Amaze access to a scaled, high-intent audience of over 47 million monthly users across editorial, social, and direct channels.

Aaron Day

Chief Executive Officer of Amaze.

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What they’re saying

“Content has captured attention, but it hasn't consistently converted into commerce. We're solving that as a system — where content drives demand, distribution amplifies it, and commerce converts it into repeatable revenue. Food Channel is where this system will operate at scale for the first time.”

— Aaron Day, Chief Executive Officer

What’s next

Amaze will provide updates as it reaches milestones such as brand participation, expansion of distribution partners, growth in conversion and transactions, and creator onboarding and content output.

The takeaway

Amaze is building a scalable, repeatable system to convert content-driven demand into commerce, starting with the Food Channel vertical. By leveraging distribution partnerships, the company aims to accelerate the path from content to transaction and unlock a new model for creator-powered commerce.