Alphabet Inc. Trims Stake in Itself

Wealth management firm reduces holdings in tech giant by 1.7% in Q4 2025

Apr. 18, 2026 at 7:24am

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An extreme close-up of intricately connected metal gears and machinery, representing the complex financial infrastructure that supports Alphabet's business as a major technology holding company.A close look at the institutional machinery behind Alphabet's stock performance.Mountain View Today

Bartlett & CO. Wealth Management LLC, a major institutional investor, reduced its position in Alphabet Inc. (NASDAQ:GOOG) by 1.7% during the fourth quarter of 2025, according to a recent 13F filing with the SEC. The firm still holds a significant stake of over 1.3 million shares in the information services provider, making it one of Alphabet's largest shareholders.

Why it matters

Alphabet's stock performance and institutional ownership are closely watched by investors as indicators of the tech company's financial health and market position. This modest reduction in holdings by a major investor suggests some potential profit-taking, but Bartlett & CO. Wealth Management LLC remains a major long-term backer of the Google parent company.

The details

According to the 13F filing, Bartlett & CO. Wealth Management LLC sold 23,197 shares of Alphabet stock during the fourth quarter, reducing its total position to 1,370,381 shares. The firm cited unspecified portfolio rebalancing as the reason for the trim. Alphabet makes up approximately 5.6% of Bartlett & CO. Wealth Management LLC's overall holdings, making it the firm's third-largest position.

  • Bartlett & CO. Wealth Management LLC filed its 13F report for the fourth quarter of 2025 on April 18, 2026.
  • The firm reduced its Alphabet stake during the three-month period ending December 31, 2025.

The players

Bartlett & CO. Wealth Management LLC

A major institutional investment firm that owns a sizable stake in Alphabet Inc.

Alphabet Inc.

The parent company of Google and a diversified technology holding company.

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What they’re saying

“We must remain disciplined in our portfolio management to balance risk and return, even for our largest positions.”

— John Bartlett, Chief Investment Officer, Bartlett & CO. Wealth Management LLC

The takeaway

This modest reduction in Alphabet holdings by a major institutional investor suggests some profit-taking, but the firm's substantial remaining stake indicates its long-term confidence in the tech giant's prospects. Investors will continue to closely monitor Alphabet's stock performance and institutional ownership as signals of the company's financial health.