Pokémon Celebrates 30th Anniversary with EDM Concerts

Marshmello and Alison Wonderland to headline special events in LA and London.

Apr. 14, 2026 at 1:04am

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An abstract, minimalist illustration featuring bold, jagged shapes in red, white, and black, conceptually representing the iconic Pokémon characters and the high-energy atmosphere of an EDM concert.Pokémon's 30th anniversary celebration brings the beloved franchise to the world of electronic dance music.Los Angeles Today

The Pokémon Company has announced a series of electronic music concerts called 'Pokémon Night Out' to celebrate the franchise's 30th anniversary. The shows will feature custom sets and visuals from popular EDM artists Marshmello and Alison Wonderland, and will take place in Los Angeles and London.

Why it matters

As one of the most successful and enduring video game franchises, Pokémon's 30th anniversary is a major milestone. The decision to mark the occasion with high-profile EDM concerts reflects the brand's efforts to engage fans across different media and appeal to a wide demographic, including the lucrative electronic music audience.

The details

The 'Pokémon Night Out' events will include custom Pokémon-themed visuals, stage designs, and musical performances from Marshmello and Alison Wonderland. The Los Angeles show is scheduled for June 15, 2026, while the London event will take place on June 22, 2026.

  • The Pokémon franchise celebrates its 30th anniversary in 2026.
  • The 'Pokémon Night Out' concert in Los Angeles is scheduled for June 15, 2026.
  • The 'Pokémon Night Out' concert in London is scheduled for June 22, 2026.

The players

The Pokémon Company

The company that owns and manages the Pokémon franchise, including the video games, trading card game, and other media.

Marshmello

A popular American DJ and electronic music producer known for his distinctive marshmallow-shaped helmet.

Alison Wonderland

An Australian DJ and electronic music producer who has gained international recognition for her energetic live performances.

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What they’re saying

“We're thrilled to be partnering with Marshmello and Alison Wonderland to bring the Pokémon universe to life through these special EDM concerts. It's a unique way for us to celebrate the franchise's 30th anniversary and engage with fans in a new and exciting way.”

— Tsunekazu Ishihara, President and CEO, The Pokémon Company

The takeaway

The Pokémon franchise's decision to mark its 30th anniversary with high-profile EDM concerts demonstrates the brand's ongoing efforts to evolve and appeal to diverse audiences, blending its iconic characters and world with contemporary music and entertainment trends.