Jon M. Chu Tells Canva Design Enthusiasts to 'Dream Bigger'

The 'Wicked' director shared insights on the creative process and the power of storytelling at the annual Canva Create event.

Apr. 16, 2026 at 10:33pm

Got story updates? Submit your updates here. ›

An abstract close-up image featuring shimmering, high-contrast textures of sequins and glittering glass, conveying the glamour and energy of the entertainment industry without depicting any specific people, objects, or settings.Chu's keynote at Canva Create highlighted the hard-earned craft of creativity in the entertainment industry.Inglewood Today

Jon M. Chu, the acclaimed director of 'Wicked' and 'Wicked: For Good,' delivered a keynote address at the annual Canva Create conference, where he spoke candidly about the challenges of creativity and encouraged the audience of design enthusiasts to 'dream bigger than you ever think you could.' Chu discussed the collaborative process of adapting beloved stories for the screen and highlighted how AI technology can 'amplify human thinking and creativity' when used responsibly.

Why it matters

Chu's appearance at Canva Create underscores the growing intersection between the entertainment industry and the world of digital design and content creation. As AI tools become more advanced, Chu's message about harnessing technology to uplift people and solve challenges resonates with creative professionals seeking to navigate the evolving landscape.

The details

During his keynote conversation with Canva's global head of experiential, Jimmy Knowles, Chu was blunt in his assessment of the creative process, telling the audience 'Creativity is hard' and that entertainers' 'job is to make it look easy.' He shared insights into the adaptation of 'Wicked' for the big screen, including how stars Ariana Grande and Cynthia Erivo improvised a touching moment that he fought to include in the final film. Chu also confirmed he is working on a stage musical adaptation of his hit film 'Crazy Rich Asians.'

  • Chu's keynote address took place on Thursday at the annual Canva Create event held at the YouTube Theater in Inglewood, California.
  • The 'Wicked' film adaptation is slated for release in 2024, followed by the sequel 'Wicked: For Good' in 2025.

The players

Jon M. Chu

An acclaimed director known for films like 'Crazy Rich Asians' and the upcoming 'Wicked' movie adaptations.

Jimmy Knowles

The global head of experiential for Canva, who interviewed Chu during his keynote address.

Melanie Perkins

The CEO of Canva, who addressed the potential of AI technology to 'amplify human thinking and creativity' during the event.

Ariana Grande

The actress and singer who stars as Glinda in the 'Wicked' film adaptations.

Cynthia Erivo

The actress who portrays Elphaba in the 'Wicked' film adaptations.

Got photos? Submit your photos here. ›

What they’re saying

“'Creativity is hard. Our job is to make it look easy — like it just happens. And we know it didn't just happen.'”

— Jon M. Chu, Director

“'As an entertainer our job is to not force anything. Our No. 1 job is to entertain. You cannot unlock someone unless you [pique] their curiousity and make them want to know more.'”

— Jon M. Chu, Director

“'The girls made up this moment. It affected me so deeply that I was like, 'We need to put that in,' '”

— Jon M. Chu, Director

“'The world owes you nothing. You do not have 'a right' to tell a story that people like or accept or watch.'”

— Jon M. Chu, Director

“'Dream bigger than you ever think you could.'”

— Jon M. Chu, Director

What’s next

Chu is currently in active rehearsals for the stage musical adaptation of his hit film 'Crazy Rich Asians.' The 'Wicked' film adaptation is set for release in 2024, followed by the sequel 'Wicked: For Good' in 2025.

The takeaway

Chu's keynote address at Canva Create underscores the evolving relationship between the entertainment industry and the world of digital design and content creation. His message about harnessing technology to uplift creativity and solve challenges resonates with creative professionals navigating the rapidly changing landscape.