LA Rams Unveil Refined Uniforms for 2026 NFL Season

The team's updated look features a simplified logo, sharper helmet design, and new pant color options.

Apr. 17, 2026 at 12:19am

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An abstract, expressionist painting featuring a Rams football player in motion, with vibrant neon brushstrokes capturing the raw athleticism and energy of the sport.The Los Angeles Rams' new uniform design injects a bold, modern energy into the team's iconic look, setting the stage for an exciting 2026 NFL season.Inglewood Today

The Los Angeles Rams have unveiled a refined uniform design for the 2026 NFL season, featuring a modernized logo, enhanced helmet treatment, and additional pant color options. The changes are meant to elevate the team's identity while staying true to its core look. To kick off the new season, the Rams are offering an immersive fan experience at the Zillow Draft House in Inglewood, California.

Why it matters

The Rams' uniform refresh comes at a pivotal time, as the team looks to build on its recent success and connect with a new generation of fans in Los Angeles. The updated design aims to strike a balance between honoring the franchise's history and embracing a more contemporary aesthetic.

The details

The key changes to the Rams' uniforms include a simplified LA monogram logo, a bolder and more defined Ram head, and the addition of a new white primary pant option. The team has also removed the chest tag, gradient numbers, and pant stripes for a more refined look. The iconic helmet treatment remains unchanged, but now features new 3D bumper logos. Additionally, the full modern horn sleeve design has been added to both primary jerseys.

  • The Rams unveiled the new uniforms on April 17, 2026, just over a week before the 2026 NFL Draft.
  • The Zillow Draft House experience will run through April 25, 2026, giving fans an immersive look at the team's new look and the lead-up to the draft.

The players

Kathryn Kai-ling Frederick

Chief Marketing Officer for the Los Angeles Rams.

Sydny Layne

Director of Experiential Marketing for the Los Angeles Rams.

Ryan Piechowski

Senior Manager of Retail and Merchandise for the Los Angeles Rams.

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What they’re saying

“As we look ahead to the next decade of Rams football in LA, this refresh is about sharpening what already defines us. It's a modern refinement-elevating our identity with clarity and purpose while carrying our history forward, and matching the toughness, precision and competitiveness of our team.”

— Kathryn Kai-ling Frederick, Chief Marketing Officer, Los Angeles Rams

“Everyone thinks the season starts with preseason, but for us, it starts with the draft when we bring in our new players. And we wanted to emulate the players journey and give fans that similar experience.”

— Sydny Layne, Director of Experiential Marketing, Los Angeles Rams

“We made some very minimal adjustments that fans have been asking for for a long time, that we've been wanting to put in place for some time, and brought it all together today for this announcement.”

— Ryan Piechowski, Senior Manager of Retail and Merchandise, Los Angeles Rams

What’s next

The Rams' new uniforms will make their on-field debut during the 2026 NFL preseason.

The takeaway

The Rams' uniform refresh represents a thoughtful evolution of the team's identity, balancing tradition and modernity to connect with both longtime and new fans in Los Angeles. The immersive Zillow Draft House experience further underscores the organization's commitment to engaging the local community and building excitement for the upcoming season.