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Healdsburg Today
By the People, for the People
Hitchcock's 'Psycho' Inspires Wine-Themed Tributes
From chocolate 'blood' to Pinot Noir vineyards, the classic thriller has left its mark on the wine world.
Published on Feb. 15, 2026
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The 1960 Alfred Hitchcock film 'Psycho' is remembered for its iconic shower scene and groundbreaking approach to on-screen violence. Wine writer Randy Fuller explores how the thriller has inspired wine-themed tributes, from Simi Winery's status as one of Hitchcock's favorites to a 'Premeditated Murder Barleywine' beer that pours a 'bloody, ruby crimson' in the glass.
Why it matters
Hitchcock's 'Psycho' is a landmark in cinema history, and the film's influence has extended into the world of wine through various tributes and references. These wine-themed homages highlight the lasting impact of the classic thriller and how it has permeated pop culture.
The details
The article delves into the behind-the-scenes details of the iconic shower scene, noting that Hitchcock used chocolate sauce instead of blood to achieve the desired effect in the black-and-white film. It also mentions that Hitchcock himself was a wine enthusiast, reportedly drinking a whole bottle of wine at lunch every day. The article then explores some wine-related tributes to 'Psycho', including a Pinot Noir vineyard once owned by Hitchcock, a 'Premeditated Murder Barleywine' beer, and a 'Psycho'-themed ad from Cellarmasters.
- In 1960, Alfred Hitchcock's 'Psycho' was released and became a landmark in cinema history.
- Hitchcock reportedly drank a whole bottle of wine at lunch every day.
The players
Alfred Hitchcock
The renowned British film director who directed the classic thriller 'Psycho'.
Janet Leigh
The actress who played the ill-fated character Marion Crane in 'Psycho'.
Anthony Perkins
The actor who portrayed the iconic character Norman Bates in 'Psycho'.
Heart O' The Mountain Estates
A vineyard in the Santa Cruz mountains that was once owned by Alfred Hitchcock and is now growing Pinot Noir.
Simi Winery
A winery in Healdsburg, California that is said to have been one of Hitchcock's favorites.
What they’re saying
“Hitchcock would approve - but let's get a little more personal with it.”
— Randy Fuller, Wine writer (nowandzin.com)
“You'd be psycho not to try these.”
— Randy Fuller, Wine writer (nowandzin.com)
The takeaway
Hitchcock's 'Psycho' has left an indelible mark on popular culture, and its influence has extended into the world of wine through various tributes and references. These wine-themed homages not only highlight the film's lasting impact but also showcase the creative ways in which the wine industry has embraced and celebrated this iconic thriller.
