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Cupertino Today
By the People, for the People
Ferrari's First EV Blends Jony Ive's Digital Design with Mechanical Dials
The Ferrari Luce interior ditches touchscreens for a tactile driving experience.
Published on Feb. 10, 2026
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After a five-year collaboration between Jony Ive's design firm LoveFrom and Ferrari, the Italian automaker's first electric vehicle, the Luce, features an interior that blends Apple's digital precision with mechanical controls and physical dials. The dashboard includes an OLED touchscreen that pivots between the driver and passenger, but also features physical toggle switches for climate and media controls. The instrument cluster layers OLED screens behind anodized aluminum rings with glass lenses, creating a 3D parallax effect. Even with the digital elements, the Luce preserves the analog Ferrari driving experience with mechanical dials on the steering wheel for cruise control, wipers, suspension, and power delivery.
Why it matters
The Luce's interior design represents a departure from the touchscreen-dominated interiors of many modern EVs, instead prioritizing a tactile, mechanical driving experience. This approach aligns with Jony Ive's design philosophy, which has often emphasized physical controls and craftsmanship, in contrast to the minimalist aesthetic of many recent tech products. The Luce's blend of digital and analog elements could influence the future direction of luxury EV interiors.
The details
The Luce's dashboard features a central OLED touchscreen that can pivot between the driver and passenger, but also includes physical toggle switches for climate and media controls. The instrument cluster uses a layered OLED display with anodized aluminum rings and parabolic glass lenses to create a 3D parallax effect. Despite the digital elements, the Luce retains mechanical controls on the steering wheel for cruise control, wipers, suspension settings, and power delivery, as well as a physical speedometer needle.
- Ferrari and Jony Ive's design firm LoveFrom began collaborating on the Luce interior in 2021.
- Apple canceled its Project Titan autonomous vehicle program in February 2024 after a decade of development.
- The Ferrari Luce is scheduled to be unveiled in May 2026.
The players
Jony Ive
The former Chief Design Officer at Apple, who is now the co-founder of the design firm LoveFrom, which collaborated with Ferrari on the Luce interior.
Ferrari
The Italian luxury automotive manufacturer that is launching its first electric vehicle, the Luce, with an interior designed in collaboration with Jony Ive's LoveFrom.
Gianmaria Fulgenzi
A Ferrari executive who described the Luce as "an electric Ferrari, prioritizing supercar essence over EV purity."
What they’re saying
“An electric Ferrari, prioritizing supercar essence over EV purity.”
— Gianmaria Fulgenzi, Ferrari Executive
What’s next
The Ferrari Luce is scheduled to be unveiled in May 2026, marking the first electric vehicle from the iconic Italian automaker.
The takeaway
The Ferrari Luce's interior design, developed in collaboration with Jony Ive's LoveFrom, represents a thoughtful approach to blending digital and analog elements in a luxury EV. By preserving mechanical controls and dials alongside digital displays, the Luce aims to deliver the essence of a Ferrari driving experience in an electric package.
