Charlie's Stock Drops 2.3% - What's Next for the E-Cigarette Maker?

Shares of the California-based company fell amid broader market volatility.

Published on Feb. 5, 2026

Got story updates? Submit your updates here. ›

Shares of Charlie's Holdings, Inc. (OTCMKTS:CHUCD), an e-cigarette and vaping products company, dropped 2.3% in trading on Wednesday. The stock traded as low as $0.25 before closing at $0.2785, with around 56,033 shares changing hands - a 78% decline from the average daily volume.

Why it matters

Charlie's is a relatively small player in the highly competitive e-cigarette and vaping market, which has faced increased regulatory scrutiny in recent years. The company's stock performance can be an indicator of broader trends and sentiment in the industry.

The details

Charlie's, headquartered in Costa Mesa, California, formulates, markets, and distributes e-cigarette liquids and vaping systems internationally. The company also offers an energy drink under the Bazi brand name. Its products are sold through distributors, specialty retailers, and third-party online resellers to around 80 countries.

  • The stock closed at $0.2850 on the previous trading day.
  • The stock's 50-day simple moving average is $0.25, and its 200-day simple moving average is $0.24.

The players

Charlie's Holdings, Inc.

A California-based company that formulates, markets, and distributes e-cigarette liquids and vaping systems internationally, as well as an energy drink under the Bazi brand.

Got photos? Submit your photos here. ›

The takeaway

The drop in Charlie's stock price reflects the ongoing volatility and challenges facing the e-cigarette and vaping industry, which continues to navigate regulatory hurdles and shifting consumer preferences. The company's performance will likely be closely watched as an indicator of broader trends in the sector.