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Coachella Today
By the People, for the People
Kourtney Kardashian's Coachella Party Draws Influencer Crowd
Camp Poosh event aimed to capture the festival spirit but faced mixed reviews.
Apr. 16, 2026 at 12:30am
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The branded experience of Camp Poosh aimed to bring Coachella's festival spirit to Kardashian's wellness-focused lifestyle brand.Coachella TodayKourtney Kardashian's lifestyle brand Poosh hosted a high-profile party at the Coachella music festival, drawing an influencer-heavy crowd. The event, called Camp Poosh, aimed to capture the spirit of the festival with activities, food, and celebrity appearances, but received mixed reviews from attendees.
Why it matters
Coachella is one of the most prominent music festivals, attracting a large number of celebrities, influencers, and brands looking to capitalize on the event's cultural cachet. Kardashian's party was an attempt to create a branded experience that could stand out in the crowded Coachella landscape.
The details
Camp Poosh featured a range of activities including yoga classes, tarot card readings, and appearances by Kourtney Kardashian herself. The event aimed to promote Poosh's wellness-focused lifestyle brand, but some attendees felt the experience was more focused on photo opportunities than authentic festival fun.
- The Camp Poosh party took place over the first weekend of the 2026 Coachella Valley Music and Arts Festival.
- Coachella is an annual music festival held in Indio, California, typically over two consecutive weekends in April.
The players
Kourtney Kardashian
An American media personality, socialite, and businesswoman who is best known for her role in the reality television series Keeping Up with the Kardashians.
Poosh
Kourtney Kardashian's lifestyle brand that focuses on wellness, beauty, and other lifestyle topics.
What they’re saying
“It felt more like an influencer photo op than an actual festival experience.”
— Samantha Wilkinson, Coachella attendee
“I was hoping for more of a fun, relaxed vibe, but it was a bit too curated and branded for my taste.”
— Lila Nguyen, Coachella attendee
The takeaway
Kourtney Kardashian's attempt to create a branded Coachella experience through Camp Poosh highlights the challenges of standing out in the crowded festival landscape, where attendees are seeking authentic experiences over curated photo opportunities.
