FACE FOUNDRIÉ opens new location at The Streets of Brentwood

Second San Francisco East Bay location by co-owner Julie Husic marks the brand's 68th location nationwide

Published on Feb. 10, 2026

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FACE FOUNDRIÉ, a focused facial bar providing affordable and accessible skincare, has announced the opening of its newest franchise location at The Streets of Brentwood in California. The Grand Opening celebration will be held on Saturday, February 14th, marking the brand's fifth location in California and the second franchise for Husic Beauty, a family-operated franchise group.

Why it matters

The expansion into Brentwood reflects FACE FOUNDRIÉ's continued franchise growth and momentum in Northern California, representing a key milestone as the brand joins the re-envisioning of The Streets of Brentwood by CenterCal Properties, LLC. The Husic family views this location as an opportunity to further serve the diverse needs of East Bay residents by offering an elevated yet affordable alternative to traditional spa services.

The details

The new FACE FOUNDRIÉ location at The Streets of Brentwood will offer the brand's efficient and effective focused facial services, as well as lashes, brows, and skincare products, all at accessible prices. The franchise is owned and operated by the Husic family, who opened their first FACE FOUNDRIÉ location in Emeryville less than six months ago. The Brentwood opening is part of FACE FOUNDRIÉ's broader expansion plans in Northern California.

  • The Grand Opening celebration will be held on Saturday, February 14th, 2026.
  • The Husic family opened their first FACE FOUNDRIÉ location in Emeryville less than six months ago.

The players

FACE FOUNDRIÉ

An efficient and effective focused facial bar providing affordable, approachable, and accessible skincare in a modern and inclusive environment.

Julie Husic

The franchise co-owner who oversees operations for the Husic Beauty franchise group.

FJ and Paris Husic

The sons of Julie Husic who lead marketing efforts for the Husic Beauty franchise group.

CenterCal Properties, LLC

The company that is re-envisioning The Streets of Brentwood, where the new FACE FOUNDRIÉ location will be situated.

Charles Martinez

The Senior General Manager of The Streets of Brentwood.

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What they’re saying

“We are thrilled to bring FACE FOUNDRIÉ to another wonderful East Bay community. Our experience in Emeryville reaffirmed the strong demand for quality skincare at an affordable price, and opening in Brentwood is an important step toward our goal of bringing this incredible brand to more communities throughout the region.”

— Julie Husic, Franchise co-owner (contracostaherald.com)

“We are excited to welcome FACE FOUNDRIÉ to The Streets of Brentwood. Their innovative approach and commitment to exceptional guest experiences will be a strong addition to our growing mix of retail partners. We look forward to the value they will bring to the community.”

— Charles Martinez, Senior General Manager (contracostaherald.com)

What’s next

The Grand Opening celebration for the new FACE FOUNDRIÉ location at The Streets of Brentwood will be held on Saturday, February 14th, 2026.

The takeaway

FACE FOUNDRIÉ's expansion into Brentwood reflects the brand's continued growth and commitment to bringing affordable and accessible skincare services to more communities in the San Francisco East Bay region, offering an elevated alternative to traditional spa experiences.