Once Upon a Farm Reaches 20-State Milestone with WIC Approval in California

Families enrolled in the nutrition program can now purchase the brand's organic baby food at participating retailers statewide.

Apr. 17, 2026 at 1:07pm

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A photorealistic studio still-life photograph featuring a selection of organic, refrigerated baby food bowls from Once Upon a Farm, arranged elegantly on a clean, white background with dramatic lighting, conceptually representing the brand's commitment to providing fresh, high-quality nutrition for young children.Once Upon a Farm's organic, refrigerated baby food bowls, now WIC-approved in California, represent the brand's mission to make fresh, nutritious options accessible to all families.Berkeley Today

Once Upon a Farm, a mission-driven brand known for organic, farm-fresh snacks and meals for families, has added California to its growing list of 20 states where its Baby Food Bowls are now approved for the Women, Infants and Children (WIC) nutrition program. This makes Once Upon a Farm the first and only organic, refrigerated baby food line to be eligible under WIC.

Why it matters

This milestone reflects Once Upon a Farm's commitment to improving childhood nutrition and making fresh, nutritious baby food more accessible, especially for low-income families enrolled in the WIC program. By expanding WIC approval across 20 states, the brand is removing barriers that have historically made it difficult for parents to choose high-quality, organic baby food options.

The details

Once Upon a Farm Baby Food Bowls are now WIC-authorized in California, joining 19 other states where the brand's products can be purchased using WIC benefits. This makes Once Upon a Farm the first and only organic, refrigerated baby food line to receive WIC approval, a significant achievement in the brand's mission to shape the future of childhood nutrition.

  • Once Upon a Farm received WIC approval in California in April 2026.
  • The brand's Baby Food Bowls are now WIC-authorized in a total of 20 states nationwide.

The players

Once Upon a Farm

A mission-driven brand known for bringing organic, farm-fresh nutritious snacks and meals to families.

Jennifer Garner

Co-Founder at Once Upon a Farm, who reflects on the milestone as a step towards the company's vision of ensuring every child has access to the best possible nutrition.

WIC

The Special Supplemental Nutrition Program for Women, Infants, and Children, which provides federal grants to states for supplemental foods, health care referrals, and nutrition education for low-income pregnant, breastfeeding, and non-breastfeeding postpartum women, and to infants and children up to age five who are found to be at nutritional risk.

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What they’re saying

“We believe that every child deserves the best possible nutrition in their most critical early years. WIC authorization in California brings us one important step closer to that vision.”

— Jennifer Garner, Co-Founder, Once Upon a Farm

What’s next

Once Upon a Farm plans to continue expanding its WIC approval to additional states, making its organic, refrigerated baby food more accessible to low-income families across the country.

The takeaway

This achievement highlights Once Upon a Farm's mission to improve childhood nutrition and make high-quality, fresh baby food options available to all families, regardless of their economic status. By earning WIC authorization in 20 states, the brand is removing barriers that have historically made it difficult for parents to choose convenient, yet nutritious, baby food products.