ORBA Expands Presence at Overland Expo West 2026

Off-Road Business Association to host sessions, preview industry report at premier overland event

Apr. 16, 2026 at 7:16pm

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An abstract, blurred image of an off-road vehicle in motion, conveying a sense of speed, modern engineering, and the energy of the overland community.ORBA's expanded presence at Overland Expo West 2026 will bring its advocacy efforts to the heart of the off-road and overland communities.Flagstaff Today

The Off-Road Business Association (ORBA), a subsidiary of SEMA, is pleased to announce its sponsorship and participation as an exhibitor at Overland Expo West 2026 in Flagstaff, Arizona from May 15-17. ORBA leadership will host sessions on land-use issues and the benefits of ORBA membership, as well as preview the 2026 Overland Expo Industry Report.

Why it matters

ORBA's expanded presence at Overland Expo West 2026 reflects its renewed advocacy focus and commitment to representing the interests of the off-road and overland communities. The event provides a unique opportunity for ORBA to connect with enthusiasts, businesses, and industry leaders to discuss key issues impacting access to public lands and the future of the off-road recreation industry.

The details

As part of its exhibitor presence, ORBA will host scheduled sessions on land-use issues and the benefits of ORBA membership. The organization will also preview the 2026 Overland Expo Industry Report, providing attendees with insights into the state of the overland industry. Additionally, SEMA Senior Vice President for Public and Government Affairs Karen Bailey-Chapman will participate in the popular Women Who Wander networking brunch, sharing information on ORBA's advocacy efforts at the state and federal levels.

  • Overland Expo West 2026 will take place from May 15-17 in Flagstaff, Arizona.
  • ORBA's exhibitor presence and sessions will occur during the three-day event.

The players

Off-Road Business Association (ORBA)

A wholly owned subsidiary of SEMA that recently announced a robust relaunch with a broadened advocacy strategy, enhanced research capabilities, and a renewed commitment to coalition-based action to protect the future of the off-road industry and enthusiast community.

Overland Expo

A premier event for the overland industry and enthusiast community, which has joined ORBA as a Platinum-level member.

Karen Bailey-Chapman

SEMA Senior Vice President for Public and Government Affairs, who will be a panelist during the Women Who Wander networking brunch at Overland Expo West 2026.

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What they’re saying

“ORBA is thrilled to be a sponsor and participant of Overland Expo West 2026, one of our community's premier events for off-road and overland companies, as well as enthusiasts.”

— Sean P. Holman, ORBA Interim Executive Director

“Overland Expo has long served as a gathering place for the overland industry and enthusiast community, and partnering with ORBA and SEMA is a natural extension of that role.”

— Emily Boden, Overland Expo Show Director

What’s next

ORBA leadership will be meeting with off-road enthusiasts at Overland Expo West 2026 to discuss the issues impacting their lifestyle and grow the organization's ability to be a voice for all off-roaders.

The takeaway

ORBA's expanded presence at Overland Expo West 2026 demonstrates its commitment to advocating for the off-road and overland communities, with a focus on protecting access to public lands, supporting federal legislation, and fostering partnerships to ensure the future of the industry.