Badger Alloys celebrates 60 years in Milwaukee

The full-service sand-casting foundry has grown from a small classic operation to a modern manufacturing group.

Apr. 17, 2026 at 9:21am

A high-end, photorealistic studio still-life photograph featuring a polished metal gear, a smooth ceramic mug, and a sleek aluminum ruler arranged elegantly on a clean, monochromatic seamless background, conceptually representing Badger Alloys' modern manufacturing capabilities and commitment to quality.Badger Alloys' 60 years of manufacturing excellence are reflected in the premium materials and clean design of this conceptual studio still life.Today in Milwaukee

Badger Alloys, Inc., a Milwaukee-based full-service sand-casting foundry, is celebrating its 60th anniversary this year. The company was founded in 1966 and has since expanded to include an airset foundry, machine shop, pattern facility, and rapid-response technologies, serving small businesses and Fortune 500 companies worldwide.

Why it matters

Badger Alloys' longevity in Milwaukee's manufacturing landscape is a testament to the company's ability to adapt and grow over six decades, navigating industry changes, economic challenges, and customer relationships.

The details

Badger Alloys was founded in 1966 and was acquired by Leslie Cowen in 1986, who then transitioned the business to his son Rob Cowen as president and CEO in 1997. The company has grown from a small classic foundry to a modern manufacturing group, serving industries such as pump and valve, energy/petrochemical, water, chemical, and marine/defense.

  • Badger Alloys was founded in 1966.
  • Leslie Cowen acquired the business in 1986.
  • Rob Cowen became president and CEO in 1997.
  • Badger Alloys is celebrating its 60th anniversary in 2026.

The players

Badger Alloys, Inc.

A full-service sand-casting foundry based in Milwaukee, Wisconsin that has grown from a small classic operation to a modern manufacturing group.

Leslie Cowen

Acquired Badger Alloys in 1986 and successfully transitioned the business to the second generation of management.

Rob Cowen

Became president and CEO of Badger Alloys in 1997, leading the company's growth and expansion.

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What they’re saying

“What has been most rewarding during the history of this company has been the relationships we have developed with our customers and employees. Some of our customers and team members have been with us from the beginning. They have helped us navigate many changes, from lean manufacturing initiatives to recessions to rapid growth.”

— Rob Cowen, President and CEO

What’s next

Badger Alloys plans to host a 60th anniversary celebration event for employees, customers, and the local community on April 1, 2026.

The takeaway

Badger Alloys' six decades of success in Milwaukee's manufacturing industry demonstrate the value of adaptability, customer relationships, and employee loyalty in navigating the ups and downs of a changing business landscape.