Milwaukee Today

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PBR: Unleash the Beast

Name: PBR: Unleash the Beast
Start: 2026-01-16T18:45:00+0000
Location: Fiserv Forum

January 16, 2026 6:45 pm

Fiserv Forum
1111 Vel R. Phillips Ave, Milwaukee, WI 53203

Experience the electrifying world of professional bull riding as the PBR: Unleash the Beast tour comes to Fiserv Forum in Milwaukee. Witness the top 35 bull riders in the world compete against the fiercest bucking bulls, delivering two hours of non-stop thrills, heart-pounding adrenaline, and edge-of-your-seat excitement.

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Why We Like It

Witness the most intense bull riding action the world has to offer, with pyrotechnics, explosions, and flames setting the stage for the action.
See the world's best bull riders and animal athletes compete in a fast-paced, high-energy event that's not your typical rodeo format.
Enjoy the bone-crushing, heart-pounding excitement of professional bull riding at its finest.

Who Should Attend

This event is perfect for adrenaline junkies, sports enthusiasts, and anyone who loves the thrill of high-stakes competition. It's a must-see for fans of professional bull riding and those looking for an unforgettable, edge-of-your-seat experience.

In the Spotlight

Top 35 Bull Riders

The world's best bull riders will compete at this event, showcasing their skills and daring as they take on the fiercest bucking bulls on the planet.

Fierce Bucking Bulls

The animal athletes of the PBR: Unleash the Beast tour are the true stars of the show, with the most powerful and unpredictable bucking bulls providing an unparalleled challenge for the riders.

About the Venue

Fiserv Forum

The Fiserv Forum is a state-of-the-art, 17,500-seat arena located in downtown Milwaukee, Wisconsin. The venue features excellent sightlines and a lively atmosphere that's perfect for hosting high-energy events like the PBR: Unleash the Beast tour.