By the People, for the People

PRCA Rodeo - Midwest Horse Fair

Name: PRCA Rodeo - Midwest Horse Fair
Start: 2026-04-18T19:00:00+0000
Location: Veterans Memorial Coliseum at Alliant Energy Center

April 18, 2026 7:00 pm

Veterans Memorial Coliseum at Alliant Energy Center
1919 Alliant Energy Center Way, Madison, WI 53713

Experience the thrill of a PRCA Rodeo at the Midwest Horse Fair, featuring magnificent horses, skilled riders, and exhilarating music. Witness the greatest show of horsemanship as the event unfolds at the Veterans Memorial Coliseum in Madison, Wisconsin.

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Why We Like It

Enjoy a VIP package or group experience with 10+ people for a premium event experience.
Doors open at 6:30 pm, with the main event, the PRCA Rodeo, starting at 7:45 pm.
The event is cashless, with all payments accepted via credit and debit cards only.

Who Should Attend

This event is perfect for rodeo enthusiasts, horse lovers, and families looking for an exciting evening of entertainment. Whether you're a seasoned rodeo fan or new to the sport, the Midwest Horse Fair PRCA Rodeo promises an unforgettable experience.

In the Spotlight

PRCA Rodeo

The Professional Rodeo Cowboys Association (PRCA) event featuring skilled cowboys and cowgirls competing in various rodeo events, including bull riding, bronc riding, and roping.

The Greatest Show Horse

A special performance showcasing the magnificent horses and talented riders that will captivate the audience with their displays of horsemanship and artistry.

About the Venue

Veterans Memorial Coliseum at Alliant Energy Center

A multi-purpose arena located in Madison, Wisconsin, known for its excellent facilities and accommodations for large-scale events like the Midwest Horse Fair PRCA Rodeo.