Former Packers President Bob Harlan Dies at 89

Harlan oversaw the Packers' revival and helped transform Lambeau Field into an iconic NFL stadium.

Mar. 6, 2026 at 12:08am

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Bob Harlan, the former president and CEO of the Green Bay Packers who served the franchise in various capacities since 1971, has died at the age of 89 following an illness. Harlan was credited with hiring key personnel like GM Ron Wolf and coach Mike Holmgren, which led to the Packers' Super Bowl win in 1997. He also spearheaded a $295 million redevelopment plan for Lambeau Field, transforming it into one of the most iconic stadiums in the NFL.

Why it matters

Harlan's leadership was instrumental in the Packers' resurgence in the 1990s and early 2000s, including a Super Bowl championship. His vision and dedication to improving Lambeau Field cemented the stadium's status as a legendary NFL venue. Harlan's passing marks the end of an era for the Packers organization and the league as a whole.

The details

As president and CEO from 1989 to 2007, Harlan oversaw a remarkable turnaround for the Packers. He hired GM Ron Wolf, who in turn brought in coach Mike Holmgren and traded for quarterback Brett Favre. This led to 13 straight seasons of .500 or better from 1992-2004, culminating in a Super Bowl XXXI victory over the New England Patriots in 1997. Harlan also spearheaded a $295 million redevelopment of Lambeau Field in the early 2000s, transforming it into one of the most iconic stadiums in the NFL.

  • Harlan was elected as president and CEO in 1989.
  • The Packers won Super Bowl XXXI in 1997.
  • Harlan oversaw the $295 million redevelopment of Lambeau Field in the early 2000s.
  • Harlan was elected to the Green Bay Packers Hall of Fame in 2004 and the Wisconsin Athletic Hall of Fame in 2009.
  • Harlan passed away on March 6, 2026 following an illness.

The players

Bob Harlan

The former president and CEO of the Green Bay Packers who served the franchise in various capacities since 1971.

Ron Wolf

The general manager hired by Harlan in 1991 who helped turn around the Packers' fortunes.

Mike Holmgren

The head coach hired by Harlan who led the Packers to a Super Bowl championship in 1997.

Brett Favre

The legendary quarterback who was traded to the Packers and helped the team win the Super Bowl in 1997.

Ed Policy

The current president and CEO of the Green Bay Packers who expressed the organization's condolences on Harlan's passing.

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What they’re saying

“Bob Harlan's leadership of the Green Bay Packers was outstanding. Hiring Ron Wolf and supporting the trade that brought me to Green Bay changed my career. The organization believed in me and gave me the opportunity.”

— Brett Favre

“He was so supportive of me during the challenges I faced in my career. Challenges my family faced, too. He was always there offering his support. He was a great and kind man.”

— Brett Favre

“I appreciated the way he represented the Packers and connected so well with Packers fans. I also truly enjoyed his sense of humor and cherished the moments we shared over the years.”

— Brett Favre

The takeaway

Harlan's vision and leadership were instrumental in the Packers' resurgence in the 1990s and early 2000s, including a Super Bowl championship. His dedication to improving Lambeau Field also cemented the stadium's status as one of the most iconic venues in the NFL. Harlan's passing marks the end of an era for the Packers organization and the league as a whole.