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Green Bay Public Market delayed until 2027 at earliest
Fundraising challenges push back timeline for much-anticipated public market project
Feb. 25, 2026 at 12:22am
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The Green Bay Public Market project, originally announced in 2022, has been delayed multiple times and is now not expected to be completed until the end of 2027 at the earliest. The project to transform the Old Fort Square building into a public market has faced fundraising challenges, prompting organizers to explore phasing in components and deferring certain elements. Despite the setbacks, the broader Broadway District in Green Bay continues to see growth, with over 730,000 visitors and 2.6 million visits in 2025 alone.
Why it matters
The Green Bay Public Market was envisioned as a major new attraction and economic driver for the city's Broadway District, which has seen significant investment and revitalization in recent years. The delay in the public market project is a setback, but the broader momentum and growth of the Broadway area suggests the district remains an important part of Green Bay's future.
The details
The Green Bay Public Market project, first announced in 2022, has now been delayed three times, with a new target completion date of the end of 2027. Organizers cite fundraising challenges as the primary reason for the delays, though they say they have "contingency plans" to potentially phase in components or defer certain elements of the project. Meanwhile, the broader Broadway District continues to thrive, with over 730,000 visitors and 2.6 million total visits in 2025 alone.
- The Green Bay Public Market project was originally announced in 2022.
- The project has now been delayed three times, with a new target completion date of the end of 2027.
- In 2025, the Broadway District saw over 730,000 visitors and 2.6 million total visits.
The players
On Broadway, Inc.
The organization that manages and promotes the Broadway District in Green Bay.
Brian Johnson
President and CEO of On Broadway, Inc.
Eric Wagner
Owner of Sanctuary Tattoo Studio, a business located in the Broadway District.
What they’re saying
“A lot of people visit the Broadway district every single year.”
— Brian Johnson, President & CEO of On Broadway, Inc.
“The On Broadway District is growing every year. You know, it's bringing more people into the area and it's creating familiarity with these businesses. So it's great.”
— Eric Wagner, Owner of Sanctuary Tattoo Studio
What’s next
Organizers of the Green Bay Public Market project will continue their fundraising efforts in hopes of completing the project by the end of 2027, though they may need to explore phasing in components or deferring certain elements.
The takeaway
While the delay of the highly anticipated Green Bay Public Market project is a setback, the broader Broadway District continues to thrive, attracting growing numbers of visitors and demonstrating the resilience and potential of this important part of Green Bay's economy and community.
